People want to use SMS even more in their daily lives. In an extensive survey of the UK market by mobile messaging and mobile payments specialists Dialogue Communications more than 67% of mobile users would like to receive reminders or alerts by text for everything from medical appointments to bill payments.
The Dialogue survey, whose findings are announced today, support a recent report put together by telecoms regulator Ofcom, which showed the UK as a world leader in SMS messaging, being named the second highest texting nation in the world as an estimated 83 billion SMS messages are sent every year, coming only second to the US, averaging 830 billion.
The Dialogue study, which asked participants how they usually and how they would like to receive appointment reminders, found that although only three per cent of people currently receive reminders by text – with 83 per cent coming through post – over 67 per cent would be happy to receive text reminders or alerts in the future.
- Published: 27 January 2010