Zone to form hub for heightened focus on connected consumer devices and their impact on content creation, management and delivery

  (London – 20 January 2010) The last 12 months has seen explosive growth in the delivery of broadcast content to mobile devices and all signs point to this growth continuing. A recent report by ABI Research predicts that the mobile TV market will grow to a value of more than $50 billion by 2013, by which time there will be more than 500 million mobile TV viewers.   This mobile revolution, resulting from the convergence of IT, telecoms and broadcast technologies, is creating vast opportunities for application developers, content providers and technology companies alike. The IBC2010 Mobile Zone will provide the opportunity for these companies to showcase their capabilities at the heart of the broadcast industry's leading international conference and exhibition.

This year’s Mobile Zone is to be expanded to form a hub for a new area and visitor attraction showcasing advances in connected consumer devices and exploring their impact on content creation and distribution.   Now in its sixth year, the IBC2010 Mobile Zone has been created to bring together all the latest advances in technology and applications to demonstrate the possibilities and opportunities arising from this mobile revolution. In addition to showcasing the latest developments in mobile TV, the Mobile Zone will feature the latest innovations in mobile devices and explore their impact on the creation, management and delivery of content.    The IBC2010 Mobile Zone will be accompanied by the IBC2010 Mobile Zone Business Briefings to which attendance is free. These briefings will examine some of the issues and opportunities arising from this revolution in broadcast content delivery in further detail and are intended to reinforce and complement the established peer reviewed, paid-delegate IBC Conference. Amongst the subjects addressed at this year’s Business Briefings will be the impact of new technologies on traditional revenue streams and the emergence of new business models and funding mechanisms.   Commenting on the development of the Mobile Zone at IBC2010, Mike Crimp, CEO, IBC said: “The last year has seen explosive growth in the range of mobile consumer devices capable of receiving broadcast content. Consumer demand for high quality broadcast content - whenever and wherever they want it - via mobile devices will continue to increase. This represents a major opportunity for both content creators and broadcasters and it is natural that the industry’s leading broadcast event should play the leading role in shaping the agenda for future developments.”    The Mobile Zone at IBC2010 is being jointly developed and marketed by IBC, IT Europa and BPL. The IBC2010 exhibition takes place from 10th - 14th September 2010 at the RAI, Amsterdam.