February 10 2010 - Yellow Pages directories are to undergo their most significant revamp in more than forty years since they were first produced in the UK, with their publication in a smaller compact size rather than traditional A4 format.
The change in size – a reduction of five centimetres in height and four centimetres in width – follows research amongst Yellow Pages users that revealed that the compact directory increased usage by seven per cent compared with the A4 format.
An overwhelming number – 85 per cent – said they would prefer to receive a compact format directory rather than a standard A4 size. In tests, a greater proportion of compact users than A4 users agreed it was easy to read, easy to use and a manageable size.
- Published: 09 February 2010
- Written by NeonDrum