Core Facts

• ELLEuk.com, digital home to the world’s biggest-selling fashion magazine and number one destination for the fashion obsessed user in the UK, is launching their first iPhone application giving FREE access to ELLE’s hugely popular Horoscope content.
• Receive on-the-go daily, monthly and yearly astrological updates straight to your phone, provided by ELLE’s resident astrologers, The Saturn Sisters, who in themselves have attracted a large and loyal following with daily visitors to the ELLEuk.com site. 380,000 monthly horoscopes read on ELLEuk.com
• App to be updated daily
• Completely free to download

• Direct link from app to ELLEuk.com and from ELLEuk.com to app store
• App to include ‘e mail to friend’ link
• The new Horoscopes iPhone application will be available for users to download FREE from the Apple Store on iTunes from Monday 25th January 2010.

Quotes

• Marcy Richardson, Digital Brand Manager of ELLEuk.com said: “While fashion and beauty is ELLEuk.com’s core content, our premium horoscope channel is extremely popular and has established a cult online following. We’re delighted to be able to engage with our readers in an exciting new way by offering them an insight into their star sign at any time they choose from their iPhone. The application will also enable iPhone customers to email horoscopes to their friends if they see something that is particularly timely!”