Personalised TV guidance company Vizimo is one of nine launch partners announced today by mobile marketing services group Gigafone at the introduction of its Ochre digital advertising solution. Vizimo will provide targeted, profiled ad inventory within its mobile TV guides, to brands and their agencies, via the Ochre solution.
Gigafone’s Ochre tackles the issue of market fragmentation which, to date, has largely prevented the development of effective and creative digital campaigns. Ochre will unify, into a single solution, the four major parts of the mobile advertising ecosystem: campaign creation, planning, distribution and result measurement, providing brands, agencies and mobile operators a holistic and simplified view of the advertising ecosystem.
- Published: 15 February 2009