Global Mobile Marketing Organisations Support Path-Breaking Mobile Advertising Research
Every Single One Of Us kicks off ambitious and far-reaching primary research project with ÆNEAS Strategy and MSearchGroove to stimulate mobile advertising industry
London, UK – February 11, 2009 – Every Single One Of Us, a global effort aggregating knowledge, and authorising best practice and methodologies that ensure optimal mobile advertising user experience, today announced the launch of the Mobile Advertising U.K. research project. Endorsed by leading global mobile marketing organisations, the Interactive Advertising Bureau (IAB Europe), the Internet Advertising Bureau (IAB UK) and the Mobile Marketing Association (MMA), this research project will expertly document the state of the mobile advertising industry in the U.K., identify growth opportunities in the emerging mobile advertising marketplace, and benefit stakeholders, shareholders and consumers worldwide.
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Published: 10 February 2009
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