• New gym memberships in January alone cost estimated £3bn
• Of the 3m+ people who sign up to gyms, 500,000 will never go and 800,000 will visit once or twice a month – wasting £200million
• Millions spent on dieting, weightloss clubs and diet pills, yet 1 in 3 adults will be obese by 2012
• New cost effective solution, MiLife, is proven to keep weight off
Almost 3.6 million people took out a new gym membership during the first two weeks of January 2008. With the average gym membership fee at £372 we are collectively paying almost £3 billion a year for our New Year’s resolutions in a bid to overcome our collective guilt [1].
- Published: 28 December 2008