NCH, the UK’s largest children’s charity that helps the most vulnerable and excluded children achieve their full potential, is launching a revamped identity and powerful new fundraising as it re-brands to Action for Children.
As part of a multi million pound overhaul, London-based creative agency Baby Creative has devised the charity’s first advertising campaign in its 140-year history. The campaign will launch in 2009, aiming to drive awareness of what Action for Children does.
Baby Creative was briefed to handle the entire creative process following a pitch against six branding and design consultancies.
- Published: 15 September 2008
