A new ad-funded video marketing campaign for Sony BraviaTV targeted at Reliance GSM WAP customers in India, resulted in 301,000 downloads in the first 10 days. The free mobile video service was launched last month by 3rd Space - a global provider of mobile entertainment and marketing services for brand advertisers – with Reliance Communications, India's leading integrated telecommunications company with over 92 million subscribers.
Key Points
*Advertising funded model points to the future of video on mobile; *free mobile video launched on R World, the Reliance owned WAP portal focusing on 5 million GSM WAP users; *the portal was promoted through WAP Banners followed by an sms campaign in addition to links promoted on Mobile internet pages; * 30,000 people a day see Sony BraviaTV mobile ad; *fashion and Bollywood videos prove a hit with Indian mobile users.
- Published: 18 November 2009