Personalised Mobile Experience Increases Frequency and Volume of Mobile Content and Data Service Usage on Feature Phones
Reading, UK - Dec 1st, 2009 - SurfKitchen announced that Telstra, Australia's leading telecommunications and information services company, has increased mobile content and data revenues by more than 11 percent on SurfKitchen powered TelstraOne Experience handsets. Launched in May 2009, the TelstraOne Experience is an innovative mobile user interface that leverages the SurfKit Mobile Internet Platform to give subscribers quick and easy personalised access to applications and services they regularly use on their mobile phone.
Analysis of results since launch revealed that customers using TelstraOne Experience were 60 percent more likely to use their phone on a weekly basis to access the mobile web when compared to Telstra's regular 3G mobile customers. In reviewing how the new user interface impacted mobile data use by volume, Telstra found that mobile data use was almost 7 percent higher when comparing results on two identical handsets - one with TelstraOne Experience and one without.
- Published: 30 November 2009