TripAdvisor and The Priceline Group Announce Instant Booking Partnership
The Priceline Group’s Global Hotel Inventory to be Added to TripAdvisor’s Instant Booking Platform
NEEDHAM, Mass. and NORWALK, Conn., Oct. 14, 2015 -- TripAdvisor (TRIP) and The Priceline Group (PCLN) today announced a strategic partnership whereby some of The Priceline Group’s online travel brands will participate in TripAdvisor’s instant booking platform. Within The Priceline Group, Booking.com will be the first brand to implement the partnership through its global network of accommodations, and in time, Priceline Group brands priceline.com and Agoda.com are likely to list inventory on the platform. Development work has already begun to support the integration of Priceline Group hotel properties, which are expected to be available on the instant booking platform soon.
- Published: 14 October 2015
- Written by Editor