QuickLogic Solves HD Display Bridging Issues in Mobile Device Designs With New Family of CSSPs

QuickLogic Corporation (NASDAQ: QUIK - News)

    Features LVDS, RGB and MIPI DSI interface bridging capabilities in a variety of configurations
    Supports up to WUXGA (1920x1200) resolution
    DPO HD dramatically improves battery life up to 50%; VEE HD enhances bright sunlight viewability

QuickLogic Corporation, the lowest power programmable solutions leader, has introduced a new line of display interface and enhancement solutions for the mobile market, the ArcticLink III VX series. This family of devices helps designer's bridge incompatible display interfaces between processors and displays, while improving display viewability and increasing system battery life.

Leveraging the latest generation of QuickLogic's OEM-proven VEE (Visual Enhancement Engine) and DPO (Display Power Optimization) technologies, the ArcticLink III VX platform series handles virtually all displays used in tablet and smartphone designs.

Serving as a complement to QuickLogic's existing ArcticLink II VX family, the ArcticLink III VX series features numerous technical enhancements that further address tablet and smartphone display challenges. The VEE and DPO 2.0 technologies, based on the iridix® core from Apical Limited, have undergone an upgrade to HD+ (1920x1200, or WUXGA) resolution, enabling them to provide support that surpasses today's high-definition standards. Compared to the current generation, ArcticLink III VX has reduced the device area by 44%, and power consumption has been reduced by as much as 80%.

The ArcticLink III VX series features 13 distinct products, each featuring QuickLogic's VEE HD+ and DPO HD+ technologies. To support mismatched interface systems, certain products feature integrated bridging between the popular RGB, MIPI DSI, and LVDS standards. According to Randy Lawson, Principal Analyst and Manager at HIS iSuppli, "More than 60M smartphones will ship this year with a mismatched processor and display interface." To support matched interface systems, the ArcticLink III VX series also offers a number of MIPI 'pass-through' interface architectures. Finally, to support easy integration of embedded pico projectors, other products within the series feature a single-input, dual-output architecture, supporting both matched and mismatched interfaces.

Display and Power Optimization

Unlike existing stand-alone bridging solutions, the ArcticLink III VX series can enhance display viewability in adverse lighting conditions and extend battery life by as much as 50%. QuickLogic's VEE HD+ technology substantially enhances viewability by dynamically optimizing the display content's dynamic range, contrast, and color saturation based on a human visual model to provide a natural viewing experience to the user, regardless of the viewing environment. QuickLogic's DPO HD+ technology works in conjunction with the VEE HD+ technology to extend battery life by modulating display brightness based on ambient lighting and content without negatively affecting the user experience.

"Mobile device developers are often forced to make compromises in their display choices," says Brian Faith, Vice President of Worldwide Sales and Marketing at QuickLogic. "The ArcticLink III VX series offers system designers multiple solutions to address their specific needs through the combination of the bridging, pass-through, and dual output architectures with resolution support up to 1920 x 1200, coupled with our VEE HD+ and DPO HD+ technologies."

Availability
QuickLogic will begin sampling the ArcticLink III VX to lead customers in Q1 2012, with mass production slated for Q3 2012. Contact QuickLogic sales at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

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About QuickLogic
QuickLogic Corporation (NASDAQ: QUIK - News) is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com.

QuickLogic and ArcticLink are registered trademarks and the QuickLogic logo is a trademark of QuickLogic Corporation. All other brands or trademarks are the property of their respective holders and should be treated as such.

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