Latest Brandjacking Index Provides Glimpse into the Economics Fuelling Supply and Demand in the Online Pharmaceutical Market
LONDON, 1st October 2009 – MarkMonitor, the global leader in enterprise brand protection, today released the company’s latest Brandjacking Index, which finds a parallel online system of pharmaceutical supply and demand fuelled by continued growth in listings for pharmaceuticals on business-to-business (B2B) exchange sites as well as increased traffic to illicit pharmacies. The report also reveals a growth in pharmaceutical brandjacking for popular drug brands.
- Published: 30 September 2009