Mobile Multimedia specialist, 3ple-Media, has enhanced its award winning Mercury mobile multimedia platform to include the embedding of advertising into mobile video clips and video streams.

Pioneering functionality enables insertion of pre-roll, post-roll and in-stream advertising, all customizable according to the requirements of the advertiser and the type of inventory in use.  Moreover, the embedded advertising is interactive; for example a post-roll call to action can be clicked on to take the participant to a follow on mobile multimedia experience such as a Mobisite, a new video stream or an SMS/MMS push of information to the handset. This integrates mobile video advertising into the wider digital marketing mix while providing immediate metrics to the advertiser, content provider and mobile operator.

Read more: 3ple-Media Brings Interactive Mobile Video Advertising on Stream

Alton UK, 13.11.2008: HomeServe announces the roll-out of 1st Touch mobile technology across its entire Plumbing and Drainage operations.  The contract follows a successful pilot project with a number of HomeServe’s plumbers and drainage experts who have been using 1st Touch’s handheld technology. 

The new mobile solution comprises new dynamic appointment scheduling and 1st Touch’s highly adaptable technology, enabling the development and management of tailor-made forms on handheld devices such as PDAs.

Kevin Carter, Programme Manager at HomeServe, commented: “With some policies sold on a quick response promise, we needed a highly responsive back-office system to support our staff and the company’s rapid growth. 

Read more: HomeServe Keeps Its Promise To Customers With Mobile Technology From 1st Touch

www.simpig.co.uk

Milton Keynes, UK, 12th November 2008

GeoSIM, the specialist international SIM card supplier has introduced the “SIM PIG”, a SIM Card like chip that bypasses the network lock on mobile phones, thus enabling any SIM card from any network to be used in a locked handset.

SIM PIG can unlock difficult or expensive to unlock modern 3G handsets such as iPhone, Windows Mobile devices, HTC, Nokia, Sony Ericsson, Blackberry and many more.

The SIM PIG (www.simpig.co.uk) is inserted with the SIM card into the handsets SIM card slot.   The PIG then dynamically bypasses the network lock on the mobile phone.

Read more: iPhone and 3G handsets unlocked with a PIG

Mobile network marketing specialist to maximise global reach via new mobile industry partnership eco-system

LONDON, UK (12th November 2008) – Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators, has been invited to join the Acision Innovation Network focussing on mobile marketing.   Business Logic will build upon its existing relationship with Acision and become a ‘partner’ member of the Network, it will continue to pre-certify its products and carry the ‘Acision Assured’ brand.  This will enable Business Logic to target Acision’s existing customer base which consists of more than 300 of the world’s mobile and broadband operators.

Read more: Business Logic Systems is invited to join the newly formed Acision Innovation Network

'Virtual Cell' Pioneer Introduces 'Virtual Port' Technology: A Dedicated Virtual WLAN for Every Client Device Provides Wired Switch Performance with Lower TCO

SUNNYVALE, Calif., Nov. 10, 2008 – Meru Networks has brought the techniques of virtualization to its enterprise wireless LAN products, allowing an optimization of radio frequency (RF) resources that raises WLAN performance and reliability to wireline levels, while reducing the price of wireless networking to a fraction of its wired equivalent.

The new "virtual port" technology, available now on Meru products, for the first time provides every client device with its own dedicated virtual wireless network.  Just as with dedicated ports on a wired switch, enterprises gain control over the wireless resources allocated to each client, lowering both initial expenditures and ongoing management costs.

Read more: Meru Networks Brings Virtualization To Wireless LANs