Mobile Multimedia specialist, 3ple-Media, has enhanced its award winning Mercury mobile multimedia platform to include the embedding of advertising into mobile video clips and video streams.
Pioneering functionality enables insertion of pre-roll, post-roll and in-stream advertising, all customizable according to the requirements of the advertiser and the type of inventory in use. Moreover, the embedded advertising is interactive; for example a post-roll call to action can be clicked on to take the participant to a follow on mobile multimedia experience such as a Mobisite, a new video stream or an SMS/MMS push of information to the handset. This integrates mobile video advertising into the wider digital marketing mix while providing immediate metrics to the advertiser, content provider and mobile operator.
- Published: 12 November 2008