Mobile network marketing specialist to maximise global reach via new mobile industry partnership eco-system

LONDON, UK (12th November 2008) – Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators, has been invited to join the Acision Innovation Network focussing on mobile marketing.   Business Logic will build upon its existing relationship with Acision and become a ‘partner’ member of the Network, it will continue to pre-certify its products and carry the ‘Acision Assured’ brand.  This will enable Business Logic to target Acision’s existing customer base which consists of more than 300 of the world’s mobile and broadband operators.

The Acision Innovation Network was launched in September 2008 by Acision, the world’s leading messaging company.  It is a partnership-based ecosystem that brings together best of breed technology vendors from the mobile network industry to collaborate on the creation of new applications and services to advance the way the world communicates. The programme is divided into five key areas of specialisation: mobile messaging, mobile marketing, voice messaging, converged communications and mobile broadband.

Business Logic was invited to join the Network due to its expertise and excellence in mobile marketing. The company’s Web Self Care and Campaign Loyalty Management products, which are ‘pre-certified’ by Acision, are currently enabling leading mobile network operators such as Telstra in Australia and Celcom in Malaysia to increase loyalty through highly targeted customer interaction programmes.

“As the challenge to retain customers and grow the average revenue per user increases there is enormous pressure on operators to encourage and reward loyalty,” commented Geoff McGrath, VP Market Development, Acision.  “Business Logic’s solutions are vital in the battle to reduce churn and increase customer retention, and they are a great addition to the Acision Innovation Network.  Through high-targeted, real-time interaction, Business Logic enables marketers to roll-out and manage programmes that have a direct impact on the bottom line.”

“It is an honour to be one of the first companies invited to join the Acision Innovation Network, as a ‘partner’” added Stewart Goldberg, Executive Chairman, Business Logic Systems.  “Having the endorsement and backing of the world’s leading messaging company will aid our global growth and at the same time enable us to help mobile network operators solve the age of problem of increasing customer loyalty.”

About Business Logic Systems
Founded in 1996, Business Logic Systems offers Business Intelligence and Campaign Management solutions, using our InTeleStage portfolio, to unlock the value of real-time customer data and create new revenue sources for global mobile operators. We do this in two ways:

• We offer a modular suite of products and technologies designed for easy integration with third party systems, enabling platform providers and developers to create their own innovative marketing solutions

• We deliver powerful solutions that help mobile operators increase customer value and build long term subscriber base loyalty by analysing customer behaviour trends and responding instantly with highly-targeted real-time communication

Our extensive experience in the telecoms industry and commitment to open architecture using the latest .net technology allows us to offer a unique combination of benefits that cannot be matched by our competitors:

• Fully automated marketing processes - our solutions enable marketers to access, understand and act upon real-time customer data from multiple sources across multiple communications gateways to create highly-targeted concurrent campaigns across the entire customer base

• Easy integration with third party systems - our interfaces with widely-used billing, business intelligence, CRM, call centre and IN systems means operators and communications solutions providers can increase the value of existing IT investments

• Unique two-way dialogue between operator and subscriber in real-time - third-party systems are automatically updated without manual intervention for true closed loop marketing

• Proven scalability – our largest customer can handle up to 120 million transactions a day

• Strong partner philosophy - we work closely with mobile operators and communications solutions providers to share best global industry practice and support effective knowledge transfer

Business Logic Systems operates from offices in UK, Malaysia, Australia, Austria and Dubai, with a development centre in Romania. Our partners include Acision, Alcatel-Lucent and Ericsson. We work with some of the world’s leading mobile operators including Celcom, Saudi Telecom Company (STC) and Telstra.