Aon, one of the world’s largest publicly traded insurance brokers, is using the Cognos solution to gain greater visibility of its sales and marketing pipeline. The technology’s unique ability to allow brokers, account managers, and customer service representatives to access both current and historical in-house data, as well as data held in Salesforce Software-as-a-Service (SaaS) CRM, is critical to providing the insight Aon needs to manage overall sales performance, globally.
- Published: 28 May 2008
- Written by jackie