18 March 2004, Warrington, UK: Magic4, the world’s leading supplier of seamless mobile messaging software solutions, today announced its successful completion in the latest Open Mobile Alliance (OMA) Test Fest held March 9-11 2004 in Bellevue, Washington, USA. Magic4 successfully tested its MMS Client with OMA’s MMS 1.1 enabler and it’s IM Client with OMA’s IMPS 1.1 enabler. Magic4 is widely recognized within the telecommunications industry for its leadership in delivering seamless messaging solutions. With over fifteen man years of effort invested to date, Magic4 ensures their MMS, IM and e-mail clients are interoperable with the broadest range of servers and third party clients. Through this they have developed a wide range of interoperability testing partnerships with server manufacturers and network operators globally and have tested their devices in Europe, America and Asia.

“Interoperability testing is a vital part of our messaging development process. Mobile MMS and IM services must be seamless to ensure they are widely adopted by end-users,” said Simon Wilkinson, CEO, Magic4. “Our successful completion of the interoperability test for IMPS and MMS and our participation in the OMA standardization process, underlines our commitment to standards.”

OMA’s test fests are designed to help member companies reduce costs in development and prevent R&D delays with early issue-detection and resolution. In addition, proving interoperability with other implementations of OMA specifications can help companies expand their markets, and ultimately expedite end-user adoption.

Notes to editors:
About Magic4

Magic4 is the world leader in seamless mobile messaging technology.

Magic4 was the first software vendor in the world to provide Enhanced Messaging (EMS), Multimedia Messaging (MMS) and Instant Messaging (IM) software in mass-market mobile phones, including the top seven global brands. With leading edge expertise in SMS, EMS, MMS, IM, Video, and Email applications, Magic4 delivers interoperability that breaks down the barriers between applications and devices – Seamless Mobile Messaging.

Mobile communications are creating an open world of opportunities that allow people and companies to reach their full potential. Magic4’s contribution to this new open world is underpinned by its commitment to OMA and 3GPP industry standards. Used by handset manufacturers worldwide, its solutions are delivered on multiple platforms and in many devices.

For more information, please visit www.Magic4.com

For further information, please contact:
Kate Hamilton: Tel: +44 1252 519832
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

About the Open Mobile Alliance (OMA)

The Open Mobile Alliance (OMA) delivers open standards for the mobile industry, helping to create interoperable services that work across countries, operators and mobile terminals and are driven by users’ needs. To expand the mobile market, companies supporting the Open Mobile Alliance will work to stimulate the fast and wide adoption of a variety of new, enhanced mobile information, communication and entertainment services. The Open Mobile Alliance includes all key elements of the wireless value chain, and contributes to the timely and efficient introduction of services and applications.

For more information, please visit www.openmobilealliance.org.