NEED £500,000 FOR YOUR BUSINESS?

Technology-based entrepreneurs and start-up businesses throughout the West Midlands are to be given the opportunity to take part in a new business scheme – unique to the region – which will give them an insight into the minds and motivations of investors.

The InvoRed programme, which is developed and managed by the business advisory network Connect Midlands, has been highly successful since its launch in the East Midlands last year. Starting next month, the West Midlands will see the beginning of InvoRed’s unique Amber Stream, an eight-week mentoring programme that will coach participating companies in the art of attracting funding.

“Many companies struggle to achieve the vital injection of cash they are looking for simply because they don’t ‘look right’ to potential investors,” explained Tom Blount, InvoRed Manager.

“The InvoRed programme overcomes that problem and also makes sure companies are well armed and well prepared to clinch the investor that is right for them – which is just crucial for the future success of all concerned.”

InvoRed, which is an investment readiness scheme, helps organisations shape themselves to become more attractive to investors and to raise funding of between £10k and £5million. The programme is backed by Advantage West Midlands (AWM) and the ERDF (European Regional Development Fund), and is open to technology companies, or innovators with technology-based ideas and plans.

Two preview events, held in Birmingham and Telford this month, have given delegates a flavour of what to expect, as well as Connect Midlands’ top ten tips for raising investment. They are:

1. Make sure you want investment. This is one of the most difficult ways to raise finance and will involve giving up a stake in the business
2. Do your homework. There are many different kinds of investor organisations
3. Buy the best advice you can. You will need an excellent business plan, rock solid accounts, a good accountant and a good solicitor
4. Be prepared. You will need to know your business, your accounts and your people better than anyone
5. Be honest about your company. Most investors do a lot of research into potential investments
6. Be prepared to be poor now, rich later. Investors want to see commitment for the good of the business
7. Network. Get to know influential people as most entrepreneurs know their investor prior to commitment
8. Wait for the right investor. Sometimes the first offer is not right for you
9. Be patient. It can take a long time
10. Be committed, be courageous. Believe in yourself and your ability to succeed.

Anyone interested in getting more information on the Amber Stream, which starts on 21st April, can contact InvoRed on 024 7632 3320 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Ends

Further information is available from Rebecca Southern or Brian Dolby on 0115 950 8399, or visit www.invored.org

Notes to editors:

The full version of the top tips for raising investment can be obtained from Rebecca Southern or Brian Dolby on the contact details above.