Technology marketing consultancy launches recruitment drive to serve growing demand

March 10, 2004

resonates SLM Ltd, a strategy-led marketing consultancy serving technology companies, is celebrating five years of continued growth by launching a recruitment drive to serve the growing demand for its marketing services.

The plans for expansion follow a highly successful 2003 for the Reading-based consultancy, which counts leading global technology brands ARM and 3Com among its clients. Highlights of last year include its appointment by Cambridge-based telecoms firm ip.access as marketing agency leading its global communications programmes, and the award of the EMEA public relations account by electronic payment solutions provider, VeriFone.

Commenting on the announcement, ip.access Marketing Manager Sandra Gilligan said, “resonates was the find of the year for ip.access. The team understands our business, knows how to approach our markets, and delivers really effective communication campaigns. resonates’ strategic approach to marketing communications – in particular, public relations consultancy – has helped us achieve some great results and I congratulate them on their achievement.”

Launched in 1999 and headed by its three directors, Chris Dace, Lloyd Pople and Nicky Davis, resonates is rapidly building a strong reputation for excellence in technology marketing. resonates’ core business is centred on helping clients develop marketing strategy, high-quality content to support the sales process, and communicating with the right audiences through its Lean PR™ service.

“Between 2000 and 2003, the semiconductor industry – the barometer for all electronics, communications and IT markets – suffered its worst downturn in history. Because our clients continued to invest in marketing during that time, they’re coming out of the recession in good shape, and we’re now having to recruit,” commented Chris Dace, resonates’ Founder and Director.

He continued, "Our integrated, strategy-led approach to marketing consultancy really resonates with our target market and, consequently, we are looking for highly effective marketers to help us achieve even greater successes in 2004.”

About resonates SLM Ltd.
resonates helps technology companies build long-term, profitable relationships with their customers, through strategy-led marketing programs. resonates’ aim is to become a leader in the provision of business-to-business marketing services to technology companies by providing fresh ideas and a new approach to implementing marketing communications. resonates offers marketing services ranging from strategic market analysis for venture capitalists, through to business planning and communications programmes, including Lean PR™, customer publishing and the web. resonates’ clients include ARM, HP, 3Com, VeriFone and Synopsys. For more information about resonates, please visit http://www.resonates.com

FOR FURTHER INFORMATION PLEASE CONTACT:
Nicky Davis
Resonates SLM Ltd.
Tel: +44 (0) 8700 110 520
Mob: +44 (0) 7747 017654
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www.resonates.com