zulily Launches New Responsive Daily Shopping Interface Designed to Provide a Seamless Customer Experience Across Platforms

First-Ever Redesign Delivers Enhanced Customization and Usability

SEATTLE, May 6, 2015 - zulily (ZU), a retailer that offers thousands of new and unique products daily, today announced the launch of its first major website redesign, which will provide a more customized daily shopping experience for each of its customers.

"We are changing the way people shop by allowing customers to easily discover unique and special products every day," said Darrell Cavens, CEO of zulily. "This year, we are focused on innovating and improving every aspect of our daily experience to keep our customer engaged and excited every time she visits. The site redesign is the first of several initiatives for the year that will allow us to continue to surprise and delight our customer each and every day."

The site includes new functionality such as a complete one-to-one experience for each customer, improved shopping capabilities and technology that underscores the new and fresh products that have helped make zulily the unique, discovery-based online retailer that it is today. zulily continues to improve upon the daily experience by delivering unique products and freshly-curated events wherever its customers are shopping. With 55% of North American orders placed via mobile devices, the site redesign incorporates a completely responsive interface to engage with each and every user, on whichever device they choose to browse and shop -- from desktop to mobile website.

With over 100 new events and 9,000 products launching daily, the customized site will also allow the company to continue expanding its product offering to serve a growing yet varied customer-base, while providing a tailored experience to each individual user.

Specific Highlights Include:

• Customized Home Page -- zulily has built upon its proprietary personalization technology to create a completely individualized homepage view, from top to bottom. The site learns customer's preferences and then features the most relevant sales events and information front and center for quick, meaningful shopping.
• First Time On zulily -- zulily has always been dedicated to bringing new and undiscovered items to its customers. This dedicated area of the homepage highlights brands with products running for the very first time on the site.
• Enhanced Discovery -- the site was designed with discovery in mind, showing relevant sales events and products to a customer as she navigates through the shopping experience seamlessly.
• Clean and Modern Design -- the site features a modern and fast design that is fully-responsive for easy viewing on all devices. The simplified navigation and cleaner interface provides a user-friendly and intuitive shopping experience.
• Emphasis on Images -- the design spotlights zulily's custom photography at the forefront and center with larger images on the home page and additional images featured on each sales event page.

About zulily, inc.

zulily (http://www.zulily.com) is a retailer obsessed with bringing our customers special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Reno and Columbus. zulily's shares are traded on the Nasdaq Global Select Market under the symbol ZU.

zulily, inc.
Erica Yamamoto, 206.724-0500 x. 4363 (Investors)
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Andrea Conrad, 206.724-0500 x. 4805 (Media)
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