True Religion Apparel Announces Financial Results For Fourth Quarter and Full Year 2010 Introduces Full Year 2011 Guidance

Q4 '10 net sales increased 19.5% to a record $110.9 million

--Q4 '10 U.S. Consumer Direct net sales increased 38.4%, including a 7.2% comp increase
--Q4 '10 diluted earnings per share were $0.63 versus $0.59 in Q4 '09
--2010 net sales increased 16.9% year-over-year to $363.7 million
--2010 U.S. Consumer Direct net sales increased 46.6%, including a 9.6% comp increase
--2010 adjusted earnings per share were $1.86 versus $1.92 in 2009
--Balance Sheet includes cash of $153.8 million and no debt at year end

True Religion Apparel, Inc. (Nasdaq: TRLG) today announced financial results for the quarter and year ended December 31, 2010.

Fourth Quarter 2010 Financial Results

Total net sales increased 19.5% to $110.9 million. Net sales for the Company's U.S. Consumer Direct segment, which includes the Company's branded retail stores and e-commerce site, increased 38.4% to $62.5 million and accounted for 56.3% of the Company's total net sales for the quarter. Fourth quarter same-store sales for the 70 stores open at least 12 months increased 7.2%. The Company operated 94 branded stores in the United States as of December 31, 2010, compared to 70 as of December 31, 2009. Net sales for the Company's U.S. Wholesale segment totaled $28.1 million, a 10.9% decrease as compared to the prior year. This segment's sales have been impacted by the overall decrease in sales of women's premium denim in the major department store channel. This segment's sales of men's jeans increased in the fourth quarter of 2010 as compared to 2009. Net sales for the Company's International segment increased 29.2% to $18.9 million, the highest quarterly growth rate of the year for this segment. Growth in the segment was driven by the transition to a joint venture in Germany as well as sales increases in Korea and the United Kingdom. Net sales for the Company's Core Services segment included $1.4 million of licensing revenue as compared to $1.5 million in the same period last year. Gross profit increased 18.8% to $69.8 million, driven primarily by the sales growth in the U.S. Consumer Direct segment. The gross margin rate decreased 30 basis points to 62.9% as the U.S. Consumer Direct segment's sales increase produced a favorable sales mix shift that was offset by an increase in lower margin sportswear and additional sales discounts to U.S. Wholesale segment customers. Selling, general and administrative ("SG&A") expense, as a percentage of net sales, increased to 39.3% from 37.5% in the same quarter a year ago. The SG&A rate declined for each segment except the International segment, which increased SG&A to set up direct wholesale sales in Europe and Asia, open four new stores and establish regional offices in Hong Kong and Switzerland. Effective the fourth quarter of fiscal year 2010, the Company made changes to its business segments to more closely align them with how management reviews and monitors the performance of its operating segments. As such, the Company has reclassified certain SG&A expenses previously presented in the U.S. Wholesale segment to Core Services in order to conform to the revised presentation. Total SG&A expenses and total operating income were not changed as a result of these reclassifications. Please refer to Form 8-K filed concurrently with this release for the presentation of operating expenses as previously reported and as reclassified for prior periods of fiscal 2010, 2009 and 2008. Operating income totaled $26.2 million, up 9.7% from the fourth quarter of last year. Operating margin was 23.6% in the fourth quarter of 2010 versus 25.7% in fourth quarter of 2009. The operating margin was impacted primarily by the increase in SG&A expenses in the International segment associated with new wholesale sales teams in Asia Pacific and Europe, the opening of four new stores, and new Asia Pacific and European regional offices. The effective tax rate for the quarter was 40.0% as compared to 38.9% in the fourth quarter of 2009. The 2010 effective tax rate increased due to a decrease in the value of state deferred tax assets, which is linked to an upcoming change in California income tax apportionment factors. Net income attributable to True Religion Apparel, Inc. increased to $15.8 million, or $0.63 per diluted share based on weighted average shares outstanding of 25.1 million, as compared to $14.6 million, or $0.59 per diluted share based on weighted average shares outstanding of 24.8 million in the 2009 fourth quarter.

Management Comments

"Fourth quarter results were a reflection of the changing mix of our business model. U.S. Consumer Direct, our largest segment, performed very well, generating a 7.2% same-store sales increase and strong operating profit growth," stated Jeffrey Lubell, Chairman, Chief Executive Officer and Chief Merchant of True Religion Apparel, Inc. "In our International segment, our newly opened stores in Tokyo, London, Cologne and Toronto were well received, and the retail sell-through of our merchandise continues to be positive. This quarter's International sales growth supports our decision to take more direct control of key markets in order to effectively manage the business for long-term success and capture the very large opportunities that exist for our brand. Overall, we remain very confident and committed to our business strategy."

Year Ended 2010 Financial Results

Total net sales increased 16.9% to $363.7 million in the year ended December 31, 2010. Net sales for the Company's U.S. Consumer Direct segment increased 46.6% to $189.1 million, and same-store sales for the year increased 9.6%. Net sales for the Company's U.S. Wholesale segment totaled $104.9 million, a 14.9% decrease as compared to the prior year due to decreases in sales to the major department stores and off-price channels, which was partially offset by an increase in sales to the specialty accounts. Net sales for the Company's International segment increased 18.3% year-over-year to $64.4 million. Net sales for the Company's Core Services segment included $5.3 million of licensing revenue as compared to $4.3 million in the prior year. Gross profit increased 17.6 % to $230.0 million, and gross margin expanded by 30 basis points to 63.2% of net sales. The overall improvement in gross margin was due to the ongoing sales mix shift toward the Company's higher-margin U.S. Consumer Direct segment. SG&A expense increased 35.7% to $160.1 million from $118.0 million in the prior year, and as a percentage of net sales, increased to 44.0% from 37.9% in the prior year. SG&A for 2010 included $4.3 million in separation costs associated with the termination of the Company's former president in the second quarter of 2010. The SG&A rate without these separation costs would have been 42.8%. The majority of the year-over-year growth in SG&A expenses was driven by the costs associated with operating 24 additional stores in the U.S. in 2010 as compared to the same period in 2009. The SG&A rate was impacted primarily by increased International SG&A expenses, which were driven by new wholesale sales teams in Asia Pacific and Europe, the opening of four new stores in 2010, and the costs for new Asia Pacific and European regional offices. Operating income decreased 9.9% to $69.9 million, or 19.2% of net sales versus 25.0% of net sales in prior year. The operating margin decline was primarily due to the investments made in the International segment to take direct control of sales and support long-term growth, as well as a sales decline in the U.S. Wholesale segment. The 2010 operating margin excluding the $4.3 million of separation costs was 20.4%. Net income attributable to True Religion Apparel, Inc. was $43.5 million, or $1.75 per diluted share based on weighted average shares outstanding of 24.9 million, as compared to $47.3 million, or $1.92 per diluted share based on weighted average shares outstanding of 24.7 million in the prior year period. Net income excluding the separation costs would have been $46.2 million or $1.86 per diluted share for the full year 2010.

Balance Sheet and Liquidity

As of December 31, 2010, the Company had $153.8 million of cash and cash equivalents as compared to $105.5 million as of December 31, 2009. The Company ended the year with no long-term borrowings. As compared to December 31, 2009, inventory increased by 20.8% to $41.7 million, comprised of additional inventory to support the Company's 24 U.S. and four international branded retail stores opened since December 31, 2009, and the expanded wholesale sales presence in Germany. During 2010, total U.S. retail space increased by 36%. U.S. retail inventory per square foot increased 1% from December 31, 2009 to December 31, 2010, which is below the rate that same store sales increased.

Net cash provided by operating activities for 2010 was $67.8 million compared to $66.5 million in 2009. The Company continues to generate strong cash flows, providing sufficient funds for investments in growth initiatives.

Store Openings

During the 2010 fourth quarter, True Religion Apparel opened five stores in the U.S., bringing its total U.S. store count as of December 31, 2010, to 94 stores, compared to 70 stores at December 31, 2009. The Company also operated four stores in Japan, one in the U.K., one in Germany, and one in Canada as of December 31, 2010. The Company anticipates opening 23 new retail stores in 2011, including 15 stores in the U.S. and eight stores outside the U.S.

2011 Guidance

The Company is initiating its guidance for the fiscal year ended December 31, 2011, as follows:

Net sales are expected to be $405 million EPS is expected to be $1.80

The Company's net sales guidance relies on the following assumptions:

Net sales within the Company's U.S. Consumer Direct segment are forecasted to grow approximately 20% compared to 2010. This growth assumes 15 new retail stores in 2011 and the full year impact of the 24 stores opened in 2010. Net sales in the Company's U.S. Wholesale segment are expected to decrease approximately 20% compared to 2010, driven by management's decision to reduce sales to the off-price channel significantly and the on-going sales decrease of women's merchandise in the major department store channel. The International segment's net sales are forecasted to increase significantly as compared to 2010 due to the Company's expanded wholesale and retail presence in Asia Pacific and Europe, including the opening of eight international retail stores in 2011.

The Company's 2011 EPS guidance reflects fully diluted weighted average shares outstanding of approximately 25.3 million and an effective tax rate of 38.0%.

Investor Conference Call and Management Commentary

True Religion Apparel management will host a conference call to discuss the financial results and answer questions today at 4:30 p.m. ET. The conference call will be available to all interested parties through a live webcast at www.truereligionbrandjeans.com and www.earnings.com. Please visit the Web site at least 15 minutes prior to the start of the call to register and download any necessary software. For those unable to listen to the live broadcast, the call will be archived and available online at both sites. A telephone replay of the call will be available for approximately one month following the conclusion of the call by dialing (877) 870-5176 (domestic) or (858) 384-5517 (international) and entering conference identification: 366732. Please note participants must enter the conference identification number in order to access the replay.

A detailed, financial commentary from the Company's management will be posted in writing on the Company's website, www.truereligionbrandjeans.com, in the Investor Relations section.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jeans-related sportswear brand. The Company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in the Company's branded retail stores as well as contemporary department stores and boutiques in 50 countries on six continents. The Company owns and operates 94 branded retail stores in the United States, four branded retail stores in Japan, one branded retail store in the United Kingdom, one branded retail store in Germany, and one branded retail store in Canada. For more information, please visit www.truereligionbrandjeans.com.

Q4 2010 Segment Results
(Dollar amounts in
thousands)
(unaudited)
                                Three Months Ended December 31,              Years Ended December 31,
                            ---------------------------------------   --------------------------------------
                                                        % Increase/                              % Increase/
Net sales:                      2010          2009      (Decrease)        2010         2009      (Decrease)
                            ------------- ------------ -----------    ------------ ------------ -----------
      U.S. Consumer Direct     $  62,486     $ 45,145        38.4%      $ 189,097    $ 129,030        46.6%
      U.S. Wholesale              28,125       31,582      (10.9)%        104,874      123,203      (14.9)%
      International               18,879       14,617        29.2%         64,443       54,479        18.3%
      Core Services                1,417        1,494       (5.2)%          5,300        4,289        23.6%
                                 -------       ------                     -------      -------
      Total net sales          $ 110,907     $ 92,838        19.5%      $ 363,714    $ 311,001        16.9%
                            ==== =======  ==== ======                 === =======  === =======

                                          Three Months Ended December 31,                         Years Ended December 31,
                                 -------------------------------------------------    -------------------------------------------------
                                           2010                     2009                        2010                     2009
                                 ------------------------ ------------------------    ------------------------ ------------------------
                                                  Gross                    Gross                       Gross                    Gross
                                                 Margin                   Margin                      Margin                   Margin
Gross Profit:                       Amount          %        Amount          %           Amount          %        Amount          %
                                 ------------- ---------  ------------- ---------     ------------- ---------  ------------- ---------
         U.S. Consumer Direct      $   44,592      71.4%    $   33,147      73.4%       $  136,915      72.4%    $   95,276      73.8%
         U.S. Wholesale                13,458      47.9%        16,021      50.7%           53,362      50.9%        65,882      53.5%
         International                 10,295      54.5%         8,047      55.1%           34,402      53.4%        30,115      55.3%
         Core Services                  1,417     100.0%         1,494     100.0%            5,300     100.0%         4,289     100.0%
                                     --------                 --------                    --------                 --------
         Total gross profit        $   69,762      62.9%    $   58,709      63.2%       $  229,979      63.2%    $  195,562      62.9%
                                 === ========             === ========                === ========             === ========
                                          Three Months Ended December 31,                         Years Ended December 31,
                                 -------------------------------------------------    -------------------------------------------------
                                           2010                     2009                        2010                     2009
                                 ------------------------ ------------------------    ------------------------ ------------------------
                                                Operating                Operating                   Operating                Operating
                                                 Margin                   Margin                      Margin                   Margin
Operating Income:                   Amount          %        Amount          %           Amount          %        Amount          %
                                 ------------- ---------  ------------- ---------     ------------- ---------  ------------- ---------
         U.S. Consumer Direct      $   23,427      37.5%    $   17,412      38.6%       $   64,641      34.2%    $   44,766      34.7%
         U.S. Wholesale                12,002      42.7%        14,356      45.5%           46,265      44.1%        60,107      48.8%
         International                  3,775      20.0%         6,375      43.6%           17,487      27.1%        25,167      46.2%
         Core Services               (13,014)         NM      (14,260)         NM         (58,471)         NM      (52,443)         NM
                                     --------                 --------                    --------                 --------
         Total operating income    $   26,190      23.6%    $   23,883      25.7%       $   69,922      19.2%    $   77,597      25.0%
                                 === ========             === ========                === ========             === ========

 

Note: As mentioned above, in the fourth quarter of 2010 the Company made changes to the classification of SG&A expenses in its business segments. The U.S. Wholesale and Core Services operating income amounts presented above reflect the impact of these reclassifications.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Among these forward looking statements are our 2011 Guidance, forecasted store openings for 2011 and expected operating and financial performance and the other statements contained in this press release addressing our plans, expectations, future financial condition and results of operations. These forward-looking statements are not historical facts and are inherently uncertain and outside of our control. Any or all of our forward-looking statements in this press release may turn out to be wrong. They can be affected by inaccurate assumptions we might make or by known or unknown risks and uncertainties. Actual future results may vary materially. Factors that may cause our plans, expectations, future financial condition and results to change are described in our Annual Report on Form 10-K, Reports on Form 10-Q and our other filings with the SEC, and include: the current downturn in the global economy and in particular, the decline in consumer spending generally and in the apparel industry more specifically; the Company's ability to predict fashion trends; the Company's ability to continue to maintain its brand image and reputation; competition from companies with significantly greater resources than ours; and the Company's ability to continue and manage its expansion plans.

                  TRUE RELIGION APPAREL, INC. AND SUBSIDIARIES
                        CONSOLIDATED STATEMENTS OF INCOME
                  (Amounts in thousands, expect per share data)
                                   (Unaudited)
                                  Three Months Ended            Years Ended
                                     December 31,              December 31,
                               ------------------------   -----------------------
                                   2010        2009          2010        2009
                               ------------ -----------   ----------- -----------
Net sales                        $ 110,907    $ 92,838     $ 363,714   $ 311,001
Cost of sales                       41,145      34,129       133,735     115,439
                                   -------      ------       -------     -------
Gross profit                        69,762      58,709       229,979     195,562
Selling, general and                43,572      34,826       160,057     117,965
administrative expenses
                                   -------      ------       -------     -------
Operating income                    26,190      23,883        69,922      77,597
Other income, net                    (198)        (75)         (403)       (169)
                                   -------      ------       -------     -------
Income before provision for         26,388      23,958        70,325      77,766
income taxes
Provision for income taxes          10,553       9,323        26,690      30,434
                                   -------      ------       -------     -------
Net income                          15,835      14,635        43,635      47,332
Redeemable noncontrolling               47           -           139           -
interest
                                   -------      ------       -------     -------
Net income attributable to       $  15,788    $ 14,635     $  43,496   $  47,332
True Religion Apparel, Inc.
                               === =======  === ======    == =======  == =======
Earnings per share
attributable to True Religion
Apparel,
Inc.:
               Basic             $    0.64    $   0.61     $    1.78   $    1.97
                               === =======  === ======    == =======  == =======
               Diluted           $    0.63    $   0.59     $    1.75   $    1.92
                               === =======  === ======    == =======  == =======
Weighted average shares
outstanding:
               Basic                24,588      24,051        24,495      23,993
                                   =======      ======       =======     =======
               Diluted              25,061      24,847        24,852      24,659
                                   =======      ======       =======     =======

                                               TRUE RELIGION APPAREL, INC. AND SUBSIDIARIES
                                                        CONSOLIDATED BALANCE SHEETS
                                             (Amounts in thousands, except par value amounts)
                                                                (Unaudited)
                                                                                                        December 31,         December 31,
                                                                                                            2010              2009
                                                                                                       --------------- -------------------
ASSETS
Current Assets:
               Cash and cash equivalents                                                                    $ 153,792      $      105,531
               Short-term investments                                                                               -               4,948
               Accounts receivable, net of allowances                                                          27,856              27,217
               Inventory                                                                                       41,691              34,502
               Deferred income tax assets                                                                       9,660               8,753
               Prepaid expenses and other current assets                                                       10,280               7,000
                                               Total current assets                                           243,279             187,951
Property and equipment, net                                                                                    48,448              39,693
Other assets                                                                                                    4,157               2,162
TOTAL ASSETS                                                                                                $ 295,884      $      229,806
                                                                                                       ====== =======  ===== ============
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
               Accounts payable and accrued expenses                                                        $  17,234      $       11,717
               Accrued salaries, wages and benefits                                                             9,501               8,843
               Income taxes payable                                                                             4,711                 826
                                               Total current liabilities                                       31,446              21,386
                                                                                                              -------        ------------
Long-Term Liabilities:
               Long-term deferred rent                                                                         11,286               7,851
               Long-term deferred income tax liabilities                                                        2,195               2,715
                                               Total long-term liabilities                                     13,481              10,566
                                                                                                              -------        ------------
Total liabilities                                                                                              44,927              31,952
                                                                                                              -------        ------------
Redeemable noncontrolling interest                                                                              1,925                   -
                                                                                                              -------        ------------
Stockholders' Equity:
               Preferred stock, $0.0001 par value, 20,000, shares authorized,
                                               no shares issued and outstanding                                     -                   -
               Common stock, $0.0001 par value, 80,000 shares authorized,
                                               25,336 and 25,250 issued and outstanding, respectively               3                   3
               Additional paid-in capital                                                                      66,468              49,840
               Retained earnings                                                                              181,634             147,809
               Accumulated other comprehensive income, net of taxes                                               927                 202
Total stockholders' equity                                                                                    249,032             197,854
                                                                                                              -------        ------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                                                  $ 295,884      $      229,806
                                                                                                       ====== =======  ===== ============

                                        TRUE RELIGION APPAREL, INC. AND SUBSIDIARIES
                                            CONSOLIDATED STATEMENTS OF CASH FLOWS
                                                   (Amounts in thousands)
                                                         (Unaudited)
                                                                                                 Years Ended December 31,
                                                                                              ------------------------------
                                                                                                   2010            2009
                                                                                              --------------  --------------
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income                                                                                       $   43,635      $   47,332
Adjustments to reconcile net income to net cash provided
                   by operating activities:
                   Depreciation and amortization                                                     10,342           6,492
                   Provision for bad debts                                                              556              99
                   Stock-based compensation                                                          13,059          11,899
                   Tax benefit from stock-based compensation                                          3,569              54
                   Excess tax benefit from stock-based compensation                                 (3,569)            (54)
                   Deferred income taxes                                                            (1,421)           (642)
                   Other                                                                                141             206
                   Changes in operating assets and liabilities:
                                                   Accounts receivable                              (1,111)           5,779
                                                   Inventory                                        (5,329)         (8,719)
                                                   Prepaid expenses and other current assets        (2,733)         (2,861)
                                                   Other assets                                     (1,803)           (280)
                                                   Accounts payable and accrued expenses              4,471           2,800
                                                   Accrued salaries, wages and benefits                 659           1,954
                                                   Income taxes payable                               3,859           (884)
                                                   Long-term deferred rent                            3,436           3,315
                                                                                                   --------        --------
Net cash provided by operating activities                                                            67,761          66,490
                                                                                                   --------        --------
CASH FLOWS FROM INVESTING ACTIVITIES:
                   Purchases of property and equipment                                             (17,446)        (20,082)
                   Sales of investments                                                               4,950           4,900
                   Business acquisition                                                               (845)               -
                   Expenditures to establish trademarks                                               (176)           (128)
                                                                                                   --------        --------
Net cash used in investing activities                                                              (13,517)        (15,310)
                                                                                                   --------        --------
CASH FLOWS FROM FINANCING ACTIVITIES:
                   Statutory tax withholding payment for stock-based compensation                   (9,668)         (3,031)
                   Excess tax benefit from stock-based compensation                                   3,569              54
                                                                                                   --------        --------
Net cash used in financing activities                                                               (6,099)         (2,977)
                                                                                                   --------        --------
Effect of exchange rate changes in cash                                                                 116              83
                                                                                                   --------        --------
Net increase in cash and cash equivalents                                                            48,261          48,286
Cash and cash equivalents, beginning of year                                                        105,531          57,245
                                                                                                   --------        --------
Cash and cash equivalents, end of year                                                           $  153,792      $  105,531
                                                                                              ==== ========   ==== ========

                          TRUE RELIGION APPAREL, INC. AND SUBSIDIARIES
                           RECONCILIATION OF GAAP TO ADJUSTED RESULTS
                     (Amounts in thousands, except earnings per share data)
                                           (Unaudited)
                                                  Year Ended December 31, 2010
                                -----------------------------------------------------------------
                                    Selling,       Operating     Net income     Diluted earnings
                                    general &                  attributable to
                                 administrative                 True Religion
                                    expenses        income      Apparel, Inc.       per share
                                ---------------- ------------ ---------------- ------------------
As reported (GAAP)                    $ 160,057     $ 69,922        $  43,496         $     1.75
          Separation costs (a)          (4,270)        4,270            2,716               0.11
                                        -------       ------          -------           --------
As adjusted (b)                       $ 155,787     $ 74,192        $  46,212         $     1.86
                                ======= =======  ==== ======  ======= =======  ======== ========

(a)  Separation costs associated with the termination of the Company's
     former president.
(b)  In addition to the results provided in this earnings release in
     accordance with GAAP,
     the Company has provided adjusted,
     non-GAAP financial measurements that present
     Selling, general
     & administrative expenses, Operating income, Net income
     attributable
     to True Religion Apparel, Inc., and diluted
     earnings per share excluding the adjustment
     discussed in (a)
     above.
     This adjustment, which the Company does not believe to
     be indicative of on-going business
     trends, is excluded from
     these calculations. The Company believes this adjustment provides
     a
     meaningful comparison of the Company's results. The adjusted,
     non-GAAP financial
     measurements included in this earnings
     release should not be considered as an alternative
     to net
     income or as any other measurement of performance derived in
     accordance with GAAP.

 

SOURCE: True Religion Apparel, Inc.

True Religion Apparel, Inc. Pete Collins, Chief Financial Officer 323-266-3072 or Investor Relations ICR, Inc. Joseph Teklits/Anne Rakunas 203-682-8200