HONG KONG - July 24, 2013 (Investorideas.com newswire) UMeWorld Limited (OTCQB: UMEWF) is an emerging digital media company focused on facilitating the interaction between people -- "You" and "Me," through its UMeLook and SmartStar digital platforms. Currently, the Company’s main business focus is on the Chinese online video and online education market.

Share Price $0.36 Shares Outstanding 89,036,000 Market Cap. $32.05 Million 52 Week High $0.79 52 Week Low $0.0001 as of July 22, 2013

UMeLook.com is a niche player in the Chinese online video market, wherein the competition is focused on local TV series and, we different ourselves by focusing on foreign videos of less than 10 minutes duration and target affluent Chinese viewers between the age of 18-45 who are interested in foreign information, products and brands.

UMeLook.com has also succeeded in entering the Chinese online video market where global players such as YouTube and Dailymotion are blocked and inaccessible in China. UMeLook.com will continue to drive viewership aggressively and in conjunction, are preparing to launch a global e-commerce platform assisting small and medium brands from worldwide sources, to expand into the Chinese market.

SmartStar is a cloud-based, online testing and assessment education platform using a proprietary adaptive learning technology, designed to enhance the performance of Chinese teachers and students. Unlike traditional online courseware, SmartStar provides a concept-level assessment and evaluation of a student's learning progress. It identifies the student's strengths and weaknesses, their proficiency in a given subject area and personalizes the delivery of proprietary educational items according to the student's learning needs. SmartStar is also capable of providing scoring and statistical analysis of exams and evaluations and to provide administration of local and nationally standardized exams. It is ideal for schools and teachers.

The K-12 education system in China is the largest in the world comprising 230 million students and 12 million teachers. Chinese families spend more discretionary income on education than anything other expense, except for housing. The educational landscape in China is highly competitive. Schools dictate entrance requirements for students. This motivates parents to ensure that their children have access to the best educational tools. SmartStar is one such tool.

As prepared by the company, UMeWorld Limited (OTCQB:UMEWF)

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