Guildford, England. February 10, 2010 A new study by Coda Research Consultancy has found that Wi-Fi enabled mobile handset penetration in the United States will grow at +25% CAGR between end of 2009 and 2015, to reach 149m in 2015.

Much of this growth is due to smartphone penetration. The variety of high bandwidth applications available, powerful processors, better battery technologies, increased internet functionality, and range of multitasking capabilities will mean significant rises in smartphone behavior. This, together with Wi-Fi integration, superior and more reliable Wi-Fi speeds, growth in Wi-Fi hotspots and carriers embracing Wi-Fi, all help to explain escalation in Wi-Fi enabled handset shipments and usage.

Findings from the study include:

Wi-Fi enabled mobile handset penetration will grow at +25% CAGR between end of 2009 and 2015, to reach 149m in 2015

US Wi-Fi enabled handset shipments will grow at +22% CAGR between end of 2009 and 2015

Wi-Fi enabled mobile handsets shipments in the US will reach 66% of all mobile handset shipments in 2015

Smartphones will dominate devices used in Wi-Fi hotspots: Two thirds of Wi-Fi hotspot connections will be via smartphones in 2015

In spite of current slow rollout of 802.11n capability onto smartphones, 95% of Wi-Fi capable smartphones will employ this version of the Wi-Fi standard by 2015

Coda Research Consultancy’s Wi-Fi enabled mobile phone handsets in the US, 2010-2015 covers the US market for Wi-Fi enabled cellular handsets. It includes answers to the following questions:

How large is the US market for Wi-Fi enabled handsets up to 2015? What proportion of the worldwide market will the US take?

What will Wi-Fi enabled mobile phone and smartphone shipments be in the US, up to 2015?

What will Wi-Fi enabled mobile phone and smartphone penetration be in the US, up to 2015?

What will the Wi-Fi attach rates be in feature phones and smartphones, up to 2015?

What roles will Wi-Fi hotspots take, and what will Wi-Fi hotspot connections be up to 2015?

When will 802.11n become dominant over 802.11g and 802.11a/g? Why is 802.11n important?

How many Wi-Fi enabled handsets have entered the market by year, including the 802.11n variety?

Why are Wi-Fi enabled handsets important for carriers and consumers?

What are the major drivers of this market, and what are the major challenges?

How will Wi-Fi enabled handsets compete with and exist alongside 3G+ and femtocells?

What are the usage behaviors and demographic characteristics of Wi-Fi enabled handsets?

Who are the major players in involved in Wi-Fi enabled mobile phone handsets?

To purchase this report, please visit:

http://www.codarc.co.uk/wificellular

Cost is US$2,995

This study form part of Coda Research Consultancy’s Mobilities project, which studies markets and behavior related to mobile devices.

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