LONDON, 29 September 2009 – Accumulate UK Limited, the company that provides flexible pricing solutions for mobile retailers, today announces its global licensing deal with Sony Ericsson for the use of its Flexion technology.

It is the first handset manufacturer to preload mobile games with Flexion on its new handsets following the success of operators such as Hutchison 3G UK.

Previously, preloaded games were considered a perk for users; now it is a necessity and part of any handset makeup. 

In the past, handset manufacturers paid publishers sizeable licence fees to preload full versions of the best games onto devices and Flexion turns this cost into a tangible revenue stream.

In addition, preloaded games wrapped with Flexion technology promote similar games by the publishers, which encourage further trials that will eventually turn into new sales.  This is what Accumulate calls ‘on-device retailing.’

Accumulate’s MD Jens Lauritzson adds: ‘We are delighted that Sony Ericsson has taken this step together with us. We have been preloading Flexion enabled games with operators for a while now with very good results. With the help of Sony Ericsson we will extend our reach significantly.’

The first Sony Ericsson device to be shipped with Flexion technology will be its Yari device expected later this year.