London, High Wycombe, UK – July 22, 2009 – WIN plc, a leading provider of interactive mobile entertainment and information services, today announced a partnership with Digital Chocolate, the world’s largest mobile game and application provider with locations in Santa Mateo, Helsinki, Barcelona, and Bangalore, to deliver high quality mobile games in the UK using a simple text shortcode.

During July and  August the shortcode will feature in an advertising campaign in six different gaming and puzzle magazines and will allow readers to quickly download high quality mobile games, such as Sudoku and Pictoplay, by simply texting the shortcode number.

“We are delighted to work with a strong mobile partner such as WIN plc to deliver our fantastic high quality mobile games to our customers,” said Rob Stevenson, Sales Director UK and ROI, Digital Chocolate. “WIN plc’s content management platform has allowed us to utilise new mobile distribution channels to help sell mobile games to consumers via a variety of different gaming magazines.”

“Partnering with Digital Chocolate, a world leading games provider, is an important move which strengthens WIN’s position in the mobile entertainment industry,” said Graham Rivers, CEO WIN plc. “This campaign is the first of what we believe will be a series of campaigns with Digital Chocolate to deliver mobile games across various regions and penetrate new pioneering distribution channels.”

The campaign will be running in magazines such as Puzzle Corner Special, Sudoku Puzzles, Sodoku Puzzles Collection, Sudoku Easy, Killer Sudoku, Fundoku, and Kriss Kross.