Milton Keynes 15 June, 2009. Innovative service provider, Hits Mobile, has deployed the DIGITALK Multiservice Platform to launch new competitive services in Spain.

After only seven months of operation Hits Mobile is positioned as the leading best-value mobile services for foreign residents in the Spanish market, with tariff plans that are lower than Spain’s traditional mobile operators.

The installation of the DIGITALK Multiservice platform initially introduces account based services, using the DIGITALK Prepaid Residential application, to extend their market reach and deliver complementary products across the customer base.

The move away from the existing solution was prompted by the lack of ability to evolve the service offerings. The limitations were overcome by introducing the Multiservice Platform architecture which enabled the range of feature-rich service-ready applications and scalability needed for aggressive future growth. The DIGITALK Multiservice Platform was favoured over other solutions.

Hits Mobile Arturo Grau, CEO, outlined the intended plans for the Spanish market: “The DIGITALK solution was the best fit for our business growth plans as now we have brand recognition for our mobile service; we can now start to introduce new services into existing and new markets.”

Mark Ashdown, EVP of Sales and Marketing added “Strategically the relationship is mutually beneficial as Hits Mobile is able to expand it’s service offerings in line with it’s business and market needs, thus proving the effectiveness of the complete-solution model and it’s ability to deliver on real business needs that operate within the current economic constraints. “

For more information, please visit www.digitalk.com