12 March 2009: This year’s Red Nose Day, which takes place this Friday, has gone mobile for the first time. Wapple has developed and is hosting the first official Red Nose Day mobile website for Comic Relief, which is to go live today. Users accessing the main Red Nose Day site - http://rednoseday.com – with a mobile phone will be automatically redirected to the mobile site.

The mobile site provides information and ‘inside scoops’, while also supporting fundraising efforts with ‘click to call’ – making it easy to make a donation and get information on other ways to contribute and raise money. A dedicated Red Nose Day Twitter will publish up-to-the minute action from around the UK directly to mobile phones. This is made possible through the unique combination of WAPL - Wapple’s XML-based mark-up language - and Canvas™, mobile publishing platform.

The site also has reports on how money donated is changing lives around the world with spotlights on important projects for 2009.

Wapple’s unique device profiling and delivery technology makes sure that the Red Nose Day site is optimised and displayed perfectly on any mobile device – from the latest smartphones to first generation phones.

“The beauty of Wapple is that it makes it possible for people in many of the countries Comic Relief funds to see what’s going on,” says Mark Kirley, Project Manager (Mobile) at Comic Relief.

“But most importantly, having a Red Nose Day mobile website for the first time will help promote the event and encourage more donations. Wapple has done a great job in a short space of time by very quickly delivering a creative, easy to use site that provides all the information people need when they are out and about – whatever phone they have.” 

Anne Thomas, CEO, Wapple, added: “We are delighted to be working with Comic Relief to take Red Nose Day mobile and hope that it helps to exceed the total of funds raised last year.”