February 17th, 2009 – Salo Finland, Amsterdam, the Netherlands, Seoul, Korea and Mobile World Congress, Barcelona, Spain - LG Electronics (LG), a worldwide technology and design leader in mobile communications (KSE: 066570.KS) and GeoSentric Oyj’s (NASDAQ OMX: GEO1V), GyPSii business unit (www.gypsii.com), today announced a partnership to embed GyPSii’s location-enabled mobile digital lifestyle application on a range of new mobile devices.  

Under the terms of the deal, LG Electronics mobile customers will have access to GyPSii’s broad range of location-aware functions and mobile lifestyle services – including user generated content sharing, friend finding and social networking application, as well as the ability to view it all on a map – within a single, easy to navigate user interface.  The service will be provided in partnership with Intrinsyc, LG’s navigation solution provider.

 “As demand for Social Networking and Navigation on the mobile phone increases, it is vital that these services form an essential element of the LG customer offering on our new devices,” said DooWhan (Paul) Sang, Vice President of LG Electronics, “With its impressive global infrastructure and market reach, GyPSii is clearly leading the way in the mobile social networking space, so we are delighted to have it pre-installed on our new range of next generation devices.”

Within the partnership agreement, LG Electronics and GyPSii will share advertising and sponsorship revenues generated by users of GyPSii on the new LG devices.  The range will first launch across the Windows Mobile operating system, closely followed by Android and java-enabled devices.

“In partnering with LG Electronics, one of the world’s largest manufacturers of mobile devices, we have demonstrated our ability to quickly meet the demands of the industry and provide a mass-market mobile social networking experience that can be accessed by consumers across the globe,” said Dan Harple, CEO at GyPSii. 

“Our availability in 18 languages, as well as ability to reach specific communities and provide detailed reports on their interaction with an advertisement, coupon or sponsored message, makes us a very attractive option for marketers looking to maximise ROI from their mobile marketing campaigns,” continued Harple.  “To sign with another industry leader extends the reach of GyPSii still further, so we look forward to working with LG as the GyPSii community builds and we open up new revenue streams across the impressive range of mobile devices.”