Includes Viral Promotional Services BubbleCAST™, BubbleSONG™, and BubbleCONTEST™

Mountain View, CA - January 21, 2009 — Bubble Motion, the pioneer and global leader of next-generation voice messaging, today introduced a new suite of services based on the company’s award-winning BubbleTALK™ platform. These new services include BubbleCAST™, a rich audio content delivery platform that enables one-to-many-broadcasting, BubbleSONG™, a viral content and song dedication service, and BubbleCONTEST™, a many-to-one service that enables contests featuring user-generated content. 

BubbleCAST™

BubbleCAST™ is a revolutionary new product that enables mobile operators, content providers and advertisers to send premium voice and audio content, as well as informational and promotional messages to end-users.  Like BubbleTALK™, BubbleCAST™ is a handheld- and network-agnostic service.  This means that messages can be sent to any user on any network.

With BubbleCAST™, end-users opt-in and subscribe to premium audio content such as celebrity endorsements, promotions or sports and news updates through content partners. Users receive the voice content in the same way that they would receive BubbleTALK™ peer-to-peer messages, and they can then forward the messages to their friends. 

BubbleCAST™ has already been successfully used with some of the largest global brands to send out mobile audio advertisements to subscribers.  In this medium, messages have demonstrated significantly higher retrieval and click-through rates versus both SMS messaging and Internet advertising.  BubbleCAST™ also provides a robust set of data reporting and analytics that content providers and advertisers find invaluable, including message traffic, response ratios and forwarding ratios.

BubbleCAST™ is available as a standalone service offering as well as a complementary offering alongside a BubbleTALK™ deployment, and a number of Bubble Motion operator partners are already generating a significant increase in ARPU using BubbleCAST™.

BubbleSONG™
BubbleSONG™ is a new, easy-to-use viral song dedication service. To send a BubbleSONG™, users dial their friends’ or family members’ phone numbers, and then browse through a series of songs to select.  Once the user has selected their song, they record a personal introduction message that is sent along with the song or content.

Available as an optional add-on feature to BubbleTALK™, BubbleSONG™ creates incremental premium revenue opportunities for mobile operators.

BubbleCONTEST™
BubbleCONTEST™ is a new service available to mobile operators to promote user-generated content and promotions using Bubble Motion’s ‘voice SMS’ technology. BubbleCONTEST™ allows for a large number of users to send Bubble™ messages to a web-enabled centralized mailbox for promotions such as radio and TV song competitions.

Bharti Airtel, India’s largest mobile operator, recently conducted a contest named, “Win a Date with Kareena Kapoor”, in which end users submitted their entries via BubbleCONTEST™.  Kareena is one of Bollywood’s biggest stars, and this contest had an overwhelming number of end-user submissions for the contest. 

“There is still huge untapped potential in voice,” said Tom Clayton, CEO & President of Bubble Motion.  “Experience has shown that the mobile operators who continue to innovate with voice services will very quickly see the benefits.  With this new suite of next-generation voice services, operators now have a number of new ways to engage their subscribers and increase revenue.”

For more information on these new features, please visit www.bubblemotion.com.