Concepts built on Liquavista ColorBright display platform

Cambridge UK, 10 December, 2008 – Liquavista and Seymourpowell today launched a series of new product concepts built on the Liquavista ColorBright display platform. Applied to watches and mobile phone secondary displays, the concepts clearly show how Liquavista’s differentiated display technology can be used to create a more engaging user experience.

The high impact concepts are showcased, along with Liquavista’s own designs for cycle computers, shower displays etc. at www.liquavista.com/downloads. The Seymourpowell watch features a full color, highly legible display that replaces the traditional black on grey LCD for maximum aesthetic, functional and fashion appeal. The mobile phone concept transforms the previously unused phone back into a dynamic graphic display triggered when the phone is used to play music or to take photos.

Liquavista’s ColorBright, based on its patented electrowetting technology, provides a unique combination of outstanding brightness in natural light and a vivid color range that offers new legibility and design freedom to creators of design-led electronic products.

“The combination of the design expertise of Seymourpowell and the innovative display technology of Liquavista ColorBright in these concepts demonstrate the possibilities for transforming everyday products,” commented Mark Gostick, Liquavista CEO. “This comes at a time when the increasingly challenging market environment is making product differentiation more important and more valuable than ever.

As well as the concepts, the Liquavista site features other resources, including the Liquavista ColorBright Liquadizer design tool (see www.tryadesign.com). The ColorBright Liquadizer enables designers to create concepts and experiment with the power of Liquavista ColorBright when designing consumer electronics products.

“As consumer products become increasingly display led, we believe that Liquavista ColorBright can deliver the brightness and vivid color that designers are looking for,” said David Fisher, Design Director at Seymourpowell. “This range of concepts demonstrates the potential of the technology in key products such as phones and watches.”

Liquavista will deliver both standard and custom displays using the Liquavista ColorBright platform.  Standard display designs will be available in a number of colors and can be further customised through reflector choice.   The Liquavista ColorBright range will be on display at the Consumer Electronics Show in Las Vegas from 8th-11th January (booth 21421).