Sonim’s Technologies’ "indestructible" XP1 phone appears in live webcam destruction

London, October 22nd 2008 – Digital marketing agency CreativeFeed have put the world’s "toughest" GSM phone, the Sonim XP1, to the ultimate test with the launch of The Destroyer – a machine-operated hammer designed to pummel the phone twenty-four hours a day live over the internet at www.testanddestroy.com until it finally gives in and breaks.

Inspired by the YouTube postings by both members of the public and European media, The Destroyer took approximately over four weeks to build and pounds the phone every eight seconds. At this pace, the XP1 takes over 10,000 hits a day.

are encouraged to place bets on how long the phone will take to break and also the way in which it will ultimately meet its destruction. By guessing correctly they will be rewarded with their very own Sonim XP1 handset.

The destruction is filmed using two cameras linked directly to the website, there is even a ticker on the bottom of the screen that shows up to date news of the day. There is also a number to call for tips on how high to guess.

Once the Sonim XP1 has been destroyed, visitors can also watch other objects that they would like to see being smashed to a pulp and even suggest what they would like to see next.

To see the Destroyer in action and make a guess, please visit www.testanddestroy.com