DeviceAnywhere joins the BlackBerry Alliance Program with mobile application and content development solution

(San Mateo, Calif., USA), October 21, 2008 – DeviceAnywhere™ has joined the BlackBerry® Independent Software Vendor (ISV) Alliance Program and is providing mobile developers worldwide with an efficient new mechanism for application development on the BlackBerry® platform from Research In Motion (RIM) (Nasdaq: RIMM). Through DeviceAnywhere, developers now have access to 100 live BlackBerry smartphones on 16 different carriers, through which developers can conduct all the development, testing, porting and monitoring of their BlackBerry smartphone applications.

DeviceAnywhere is a revolutionary online service that provides access to more than 1500 real mobile handsets connected to live networks which can be accessed remotely over the Internet, meeting all development, porting, testing, and monitoring needs.

Built on the company’s innovative, one-of-a-kind Direct-to-Device™ technology, DeviceAnywhere provides developers with a direct connection to mobile handsets from different locations to remotely collaborate on projects. Developers can work together on the same BlackBerry smartphones from different global regions, empowering developers to easily create any mobile application quickly and efficiently.

Gartner recently reported that second-quarter worldwide smartphone sales totaled 32.2 million – a number that analysts predict will continue to climb through 2008 and into 2009. North America has one of the fastest-growing smartphone markets, with 78.7 percent increase in sales over the past year.

“Over half of the US market currently owns a smartphone and RIM has been a leader in the smartphone market since its inception,” said Faraz Syed, CEO and Co-founder of DeviceAnywhere. “The need to bring in smart applications to cater to high-end mass market devices is more apparent than ever. DeviceAnywhere helps solve this dilemma with unmatched solutions to ease the mobile application development lifecycle. Developers realize the immediate benefits of reducing time to market of their products and DeviceAnywhere provides them the right tools.”

“We continue to see growing interest in BlackBerry smartphone applications from both business customers and consumers, and DeviceAnywhere provides a valuable service for BlackBerry application developers with real-world testing on multiple carrier networks that can help developers bring their applications to market much faster,” said Jeff McDowell, Vice President, Global Alliances at Research In Motion.

Among the 100 global BlackBerry smartphones available on DeviceAnywhere are the BlackBerry® Bold™ – RIM’s the new, tri-band HSDPA smartphone with integrated GPS and Wi-Fi®, as well as a media player enabling full-screen movie playback and digital music collection management – and the BlackBerry® Curve™ series smartphones. New handsets will be continuously added to DeviceAnywhere to ensure that BlackBerry smartphone developers have access to the latest and most popular handsets.

Through November 15, 2008, new DeviceAnywhere users can receive a 10-hour rebate for time used on BlackBerry smartphones – a $160 value. To learn more about this promotion and how to access BlackBerry smartphones through DeviceAnywhere, please visit

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