London, UK - Trovus, a leading provider in specialist intelligence services based on its website technology that builds profiles of visiting organisations, today announced a new business partnership with the Institute of Direct Marketing (IDM) that underlines the importance of web and business intelligence for organisations undertaking digital marketing activities. As Europe’s leading institute for the professional development of direct and digital marketers, the IDM is alert and responsive to emerging digital trends and technologies, and develops best practice training, qualifications and events to keep professionals up to date with the latest effective techniques. As part of an ongoing series of initiatives to consolidate the Institute’s position at the forefront of digital marketing, the IDM has chosen Trovus as its specialist partner in developing greater insights into the actions and behaviour of visitors to its website.
- Published: 23 November 2010
- Written by SusanMorgan