London, UK - Trovus, a leading provider in specialist intelligence services based on its website technology that builds profiles of visiting organisations, today announced a new business partnership with the Institute of Direct Marketing (IDM) that underlines the importance of web and business intelligence for organisations undertaking digital marketing activities.   As Europe’s leading institute for the professional development of direct and digital marketers, the IDM is alert and responsive to emerging digital trends and technologies, and develops best practice training, qualifications and events to keep professionals up to date with the latest effective techniques. As part of an ongoing series of initiatives to consolidate the Institute’s position at the forefront of digital marketing, the IDM has chosen Trovus as its specialist partner in developing greater insights into the actions and behaviour of visitors to its website. 

Lisa Turner, Marketing Director at the IDM said: “The IDM believes it is vital for organisations to embrace effective digital innovations which enhance the impact and results of their marketing activities. Gaining real in-depth insights into online behaviour through web intelligence is an important capability which will allow more effective engagement with customers and prospects than ever before.”   The Partnership between the IDM and Trovus also has important implications for IDM members and customers. Trovus will have the opportunity to actively participate in speaking slots, events and seminars in order to provide the IDM’s community with valuable insights into creative ways to build and interpret web intelligence and better engage with clients and prospects.   Trovus’s Co-Founder and Director, Caspar Craven, said: “We regard the Partnership with the IDM as a strong and strategic one. It will increase awareness about the importance of web intelligence in the direct marketing equation. At the same time, it will show the IDM’s members that new state-of-the-art online approaches can deliver tangible and measureable results that maximize web ROI and provide clear commercial insights into organisations visiting their web sites. And for those adopting these new approaches there are huge opportunities to further drive sales, grow revenue and target their marketing,” he added.   Of strategic importance to some direct marketers will be Trovus’s outsourcing and Professional Services, which takes on the task of not only gathering web intelligence but also turning it into actionable information for business development and marketing purposes. Trovus works with several organisations to this end, such as Eversheds, ING and WPP.   - ends -   About the Institute of Direct Marketing (IDM)  The IDM is Europe's leading training and qualifications provider for direct and digital marketers. It assists the lifetime professional development of marketing practitioners - from before they enter the profession (via the IDM Education Programme) and at every career stage afterwards. The Institute provides over 40 different marketing training courses and is the awarding body for 7 professional marketing qualifications in order to help professionals develop the essential skills for today's accountable marketing. It also runs world-class thought-leading conferences as well as a series of knowledge and networking events. The IDM is a not-for-profit organisation, an educational trust, a membership organisation, and a registered charity. To find out more about each of the IDM’s areas of activity, visit the following: IDM Training: http://www.theidm.com/training IDM Qualifications: http://www.theidm.com/qualifications IDM Education programme: http://www.theidm.com/education IDM Events: http://www.theidm.com/events IDM Membership: http://www.theidm.com/membership   About Trovus Trovus is a leading provider in specialist intelligence services based on its website technology that builds profiles of visiting organisations.  Through an innovative approach, Trovus combines web intelligence technology such as its Dashboard with Consultancy Services, working closely with customers to generate increasing value from online intelligence and to maximize ROI on sales and marketing investments.  In addition to the technology, Trovus provides outsourcing and managed services, working with organisations such as Eversheds, ING and WPP to turn web intelligence into actionable information for business development and marketing purposes. With partners such as InterAction, Microsoft Dynamics and dhc, Trovus specialises in helping B2B organisations who sell higher value products and services, ranging from SMEs to corporates. Customers include UK and overseas companies across a wide range of industries, such as technology, legal, telecommunications, marketing services, financial services and training, as well as professional services, property, digital agencies, media and publishing. A privately held company, Trovus is based in Vauxhall, London, UK. For more information, see www.trovus.co.uk. Trovus is a trading name of White Label Intelligence Limited. The company was founded in 2006; Trovus was launched in 2008.   Press Contacts Trovus Press Office Susan Morgan Tel: +44 (0)118 946 3177 Mob: +44 (0)7710 246248 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.   Caspar Craven Co-Founder, Trovus, White Label Intelligence Limited Tel: +44 (0)845 450 6864 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.   The IDM Juliet Hilditch PR and Communications Manager Tel:  +44 (0)20 8614 0229 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.