LONDON, UK - 14 March 2011 - Hitachi Consulting UK today announced the appointment of John O’Brien as Executive Vice President for the UK to drive the growth of its operations. Mr. O’Brien will focus on enhancing the company’s core business by further aligning with strategic alliances. In addition, Mr. O’Brien will be tasked with capitalising on new areas of market momentum and business growth within the company’s core competencies of Management Consultancy, Applications & Technology Solutions and Managed Services capabilities.

With a strong track record of business development, project delivery and practice leadership, Mr. O’Brien brings more than 25 years of senior consulting and executive management experience in the enterprise software industry to Hitachi Consulting UK.

He joins from Capgeminiplc, where he held the position of Vice President and leadership member of the Energy, Utilities and Chemicals Group (UK). Prior to that, Mr. O’Brien was a Partner in Ernst & Young’s Energy, Chemical and Utilities Markets Group and supported the BP audit team in re-developing their non-audit work. He also had a nineteen-year tenure at Accenture Ltd.

“John brings a proven track record of leadership and a broad range of business and IT consulting experience at some of the world’s leading consulting and technology companies,” said Phil Parr, President and Chief Executive Officer, Hitachi Consulting Corp. “He will play an integral role in continuing Hitachi Consulting UK’s success in delivering superior value to clients, helping to closely align with our trusted alliance communities, and further developing new avenues of business for future growth.”

“Hitachi Consulting has a reputation for management consultancy know-how, as well as providing technology solutions and managed services capabilities that enable clients to address real business issues,” commented John O’Brien, Executive Vice President, Hitachi Consulting UK. “In the current climate, consultancies that rely on their brand alone will no longer be contenders for clients looking for flexibility, superior service, quality and true innovation. I look forward to working with the UK team in delivering tangible benefits to our clients, while accelerating our growth and executing our market plans over the coming months.”

About Hitachi Consulting Corporation

As Hitachi, Ltd.'s (NYSE: HIT) global consulting company, with operations in the United States, Europe and Asia, Hitachi Consulting is a recognised leader in delivering proven business and IT strategies and solutions to Global 2000 companies across many industries. With a balanced view of strategy, people, process and technology, we work with companies to understand their unique business needs, and to develop and implement practical business strategies and technology solutions. From business strategy development through application deployment, our consultants are committed to helping clients quickly realise measurable business value and achieve sustainable ROI.

Hitachi Consulting's client base includes 25 percent of the Global 100 as well as many leading mid-market companies. We offer a client-focused, collaborative approach and transfer knowledge throughout each engagement. For more information visit www.hitachiconsulting.com

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website athttp://www.hitachi.com

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