LONDON, UK- 22 February 2011 - Hitachi Consulting UK today announced the promotion of Sarah Edwards to Vice President of the Oracle Practice for the company’s UK-based operations. With more than 15 years Oracle experience, having previously managed Edenbrook’s Oracle practice, Sarah will be responsible for spearheading Hitachi Consulting UK’s dedicated Oracle business unit and further build on the increased market momentum gained over the last few months.

Sarah will be instrumental in leveraging the Sierra Atlantic acquisition agreement announced in January 2011, which will bring expanded capabilities to Hitachi Consulting’s Oracle business, including stronger alignment with US capabilities and a greater global offshore footprint in India and China.

Phil Parr, President and Chief Executive Officer, Hitachi Consulting, commented, “As a strategic partner and a cornerstone of our business, we are committed to further enhancing our Oracle credentials and visibility across all vertical markets and lines of business. We have seen great traction with Oracle recently with significant new customer wins. Sarah’s long standing personal contribution to the industry makes her the ideal choice for leading the UK’s Oracle business and building out the dedicated team of individuals who demonstrate a strong team spirit”.

 “I am delighted to be leading the Oracle Practice and appreciate the recognition and support by Hitachi Consulting UK,” said Sarah Edwards, VP Oracle Practice, Hitachi Consulting UK. “The company’s Oracle business unit is of paramount importance to us as a business, and I’m eager to build on the current momentum and establish further strategic business endeavours that see us grow the bottom line and align more closely with Oracle.”

 About Hitachi Consulting Corporation

As Hitachi, Ltd.'s (NYSE: HIT) global consulting company, with operations in the United States, Europe and Asia, Hitachi Consulting is a recognised leader in delivering proven business and IT strategies and solutions to Global 2000 companies across many industries. With a balanced view of strategy, people, process and technology, we work with companies to understand their unique business needs, and to develop and implement practical business strategies and technology solutions. From business strategy development through application deployment, our consultants are committed to helping clients quickly realise measurable business value and achieve sustainable ROI.

Hitachi Consulting's client base includes 25 percent of the Global 100 as well as many leading mid-market companies. We offer a client-focused, collaborative approach and transfer knowledge throughout each engagement. For more information visit www.hitachiconsulting.com

 About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

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Vanessa Land

Devonshire Marketing

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