IMAX Corporation Generates $115 Million in DMR Gross Box Office for the Second Quarter of 2010, a 37% Increase Over Last Year; Has Announced Deals for 89 IMAX(R) Theatres Year-To-Date

IMAX Corporation (Nasdaq:IMAX) (TSX:IMX) today announced that for the second quarter ended June 30, 2010, IMAX DMR(R) gross box office worldwide was approximately $115.0 million, an approximate 37% increase over last year's second quarter box office of approximately $84.2 million. For the six months ended June 30, 2010, gross box office from Hollywood DMR titles released to the worldwide IMAX(R) theatre network was $347.2 million, compared to $112.2 million in the first six months of 2009. In addition, the Company commented that it has announced deals for 89 IMAX systems year-to-date, compared to 35 for all of 2009.

"The drivers of our business model and long term growth continue to be network expansion and compelling programming," said Richard L. Gelfond, CEO of IMAX Corporation. "This year to date, we have already signed deals for 89 theatres, and we also continue to drive our per screen productivity. Even excluding Avatar completely from our 2010 results, our per-screen average through the first six months is $647,000, a 13% increase over the same period in the prior year."

Mr. Gelfond continued, "The level of signings experienced year-to-date is positioning us for significant network growth in 2010, 2011 and beyond. Every incremental new theatre signed will drive revenues from the sales of the systems and recurring revenues from theatre maintenance, joint revenue sharing theatres and future box office royalties."

IMAX will announce its full second quarter and six months financial results on Thursday, July 29, 2010.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of March 31, 2010, there were 438 IMAX theatres (316 commercial, 122 institutional) operating in 47 countries.

The IMAX Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6469

IMAX(R), IMAX(R) 3D, IMAX DMR(R), An IMAX 3D Experience(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company's accounting, the performance of films, the signing of theatre system agreements, the viability of new technologies, businesses and products, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format, general commercial exhibition and out-of-home entertainment markets. These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

This news release was distributed by GlobeNewswire, www.globenewswire.com

SOURCE: IMAX Corporation

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