Point Roberts, WA - July19, 2011 - Investorideas.com, an investor research portal covering multiple stock sectors including defense and security stocks, presents a Q&A interview with Ronald Erickson, CEO of Visualant, Inc. (OTCBB: VSUL).

Mr. Erickson discusses the ability of Visualant's sensor technology, a patent-pending technology that utilizes controlled illumination with specific bands of light, to create a unique spectral signature.

 

Q: Investorideas.com
Ron, can you explain to investors how yourSpectral Pattern Matching technology works?

A: Ronald Erickson, CEO, President

We map color at the photon level with our proprietary scanner. We use our proprietary algorithms to place that mapping in a database. We then use that information, with our scanner to authenticate or diagnose based upon color.

Q: Investorideas.com

Your primary focus is the security and Homeland Security market, but you continue to expand into new applications and markets. Can you give investors insight as to the new opportunities in front of you and what that represents for the company moving forward?

A: Ronald Erickson, CEO, President

Early this year we licensed Visualant technology to Javelin LLC, a Seattle based technology company, for the limited purpose of focusing upon environmental applications of our Spectral Pattern Matching technology. We believe there are profound applications of our technology in not only the environmental arena, but also in forensic science, medical and agricultural diagnostics as well.

Q: Investorideas.com

One of the applications for the technology, I read on your website, includes the ability to help define and diagnose disease. Can you tell us more about that?

A: Ronald Erickson, CEO, President

To make the point that our technology can play a role in defining and diagnosing disease I often say to people, “Have you ever said, ‘You don't look well.'” When you say that, you are making a judgment based upon visual cues, including color. Disease is not static. Color changes during a disease process. Interestingly, there are 2000 year old Chinese texts that speak of using color as a diagnostic. We believe there are numerous medical diagnostic applications for our SPM technology.

Q: Investorideas.com

How does your technology compare to other competitive technologies in the market?

A: Ronald Erickson, CEO, President

We don't see any directly competitive technology in the marketplace today. Spectrometers are competitive, but they are very expensive and fragile. We believe we have an advantage both in terms of utility and price point and see no direct competitors today.

Q: Investorideas.com

Ron, with all of the multiple applications and uses for your technology, is your roll out plan to still attract partners for each application? And if so, how is that developing?

A: Ronald Erickson, CEO, President

We will focus our efforts on security and authentication applications. In other fields of use such as medical, for example, we will seek out the best partners. We are in discussions with a number of partners in several fields of use. You can expect to see announcements regarding those relationships over time.

About Visualant, Inc. (OTCBB: VSUL)

Visit the company profile on Investorideas.com

http://www.investorideas.com/CO/VSUL/

Visualant, Inc. develops low-cost, high speed, light-based security and quality control solutions for use in homeland security, anti-counterfeiting, forgery/fraud prevention, brand protection and process control applications. Its patent-pending technology uses controlled illumination with specific bands of light, to establish a unique spectral signature for both individual and classes of items. When matched against existing databases, these spectral signatures allow precise identification and authentication of any item or substance. This breakthrough optical sensing and data capture technology is called Spectral Pattern Matching (SPM). SPM technology can be miniaturized and is easily integrated into a variety of hand-held or fixed mount configurations, and can be combined in the same package as a bar-code or biometric scanner. www.visulant.net

Through its wholly owned subsidiary, TransTech Systems, Inc., the Company provides security and authentication solutions to security and law enforcement markets throughout the United States. www.ttsys.com

Contact Visualant, Inc.

Lynn Felsinger, 206-903-1341

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Investor Relations Core Consulting Group

Paul DeRiso, 925-465-6088

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Visualant, Inc. (OTCBB:VSUL) Featured showcase company on Investorideas.com and related security portals and blogs

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Disclosure and Disclaimer: Visualant, Inc. (OTCBB:VSUL) is a paid advertising featured showcase company on Investorideas.com and related security portals and blogs.

(1500 per month and $five thousand per month in restricted 144 shares)