SEATTLE - April 5, 2011 (Investorideas.com Defense Newswire) - Visualant, Inc. (OTCBB: VSUL), a pioneer provider of industry-leading color based identification and diagnostic solutions and an emerging leader in security and authentication systems technology will be demonstrating its Spectral Pattern Matching ('SPM') technology at the booth of its wholly-owned subsidiary, TransTech Systems, Inc., at the International Security Conference & Exposition from April 6-8, 2011 at the Sands Expo & Convention Center in Las Vegas, NV.

The International Security Conference & Exposition (ISC West) is one of the fastest growing tradeshows in North America according to the publication Tradeshow Week.

With over 23,000 industry professionals and 14,600 security buyers, ISC West is certainly the nation's largest security event of the year. ISC West will be hosting education sessions from April 5-7, 2011 as well as the exposition from April 6-8, 2011. See www.iscwest.com for more information.

Visualant's SPM technology sees color, nature's fingerprint, at the photon level. The SPM technology sees color the counterfeiter cannot see and provides an extra level of security against hacking in the important world of authentication.

See the Visualant SPM technology at TransTech's booth #22129.

About Visualant, Inc.

Visualant, Inc. (OTCBB: VSUL) develops low-cost, high speed, light-based security and quality control solutions for use in homeland security, anti-counterfeiting, forgery/fraud prevention, brand protection and process control applications. Our patent-pending technology uses controlled illumination with specific bands of light, to establish a unique spectral signature for both individual and classes of items. When matched against existing databases, these spectral signatures allow precise identification and authentication of any item or substance. This breakthrough optical sensing and data capture technology is called Spectral Pattern Matching ("SPM"). SPM technology can be miniaturized and is easily integrated into a variety of hand-held or fixed mount configurations, and can be combined in the same package as a bar-code or biometric scanner.

Through its wholly owned subsidiary, TransTech Systems, Inc., the Company provides security and authentication solutions to security and law enforcement markets throughout the United States.

Contact:

Visualant, Inc.: Lynn Felsinger 206 903 1351 This email address is being protected from spambots. You need JavaScript enabled to view it.

Investor Relations Paul DeRiso Core Consulting Group 925-465-6088 This email address is being protected from spambots. You need JavaScript enabled to view it.

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