SEATTLE - February 18, 2011 (Investorideas.com Defense Newswire) - Visualant, Inc. (OTCBB: VSUL), a pioneer provider of industry-leading color based identification and diagnostic solutions, announced today that its licensee for environmental applications, Javelin LLC, is focusing its initial development efforts on utilizing the Visualant Spectral Pattern Matching ("SPM") technology to determine the presence of oil in water and the presence of adulterates in oil.

The Visualant SPM technology, with its ability to map color at the photon level both within the humanly visible spectrum as well as in the near infra-red and near ultra-violet, can be used as a diagnostic tool for a host of environmental applications. These include determining the presence of foreign substances such as oil in water and determining water quality among many others.

Javelin LLC Co-founder, Peter Purdy, stated, "The recent experience with the BP Deepwater Horizon oil spill in the Gulf of Mexico and the significant damage it caused prompts us to focus Javelin's attention on utilizing the Visualant SPM technology to determine the presence of oil in water and adulterates in oil. We are optimistic about the technology's ability to test oil in water and adulterates in oil. The significant advantage SPM brings in terms of size, cost and durability gives us a competitive first mover position in addressing serious environmental disasters such as we have seen in the Gulf."

Visualant CEO Ron Erickson said, "This is further confirmation of the extensive applications available for Visualant technology. With the use of the Visualant SPM technology we believe Javelin will solve some big problems in environment diagnostics. As we have indicated, Visualant is first focused on applying its SPM technology to the security and authentication market. Javelin's work in the environmental arena is but one of many fields of use where SPM can have a major impact. Other obvious market areas include medical and agricultural diagnostics."

About Visualant, Inc.

Visualant, Inc. develops low-cost, high speed, light-based security and quality control solutions for use in homeland security, anti-counterfeiting, forgery/fraud prevention, brand protection and process control applications. Its patent-pending technology uses controlled illumination with specific bands of light, to establish a unique spectral signature for both individual and classes of items. When matched against existing databases, these spectral signatures allow precise identification and authentication of any item or substance. This breakthrough optical sensing and data capture technology is called Spectral Pattern Matching (SPM). SPM technology can be miniaturized and is easily integrated into a variety of hand-held or fixed mount configurations, and can be combined in the same package as a bar-code or biometric scanner.

Through its wholly owned subsidiary, TransTech Systems, Inc., the Company provides security and authentication solutions to security and law enforcement markets throughout the United States.

About Javelin LLC

Javelin LLC is a developer of industry-leading technology solutions. Principals of Javelin LLC have invented and commercialized numerous new technologies involving augmented reality, Doppler speed sensors and head mounted display systems for consumer, industrial and military application. Contact Javelin today for further information on its technology solutions, by visiting This email address is being protected from spambots. You need JavaScript enabled to view it. or calling 1-813-468-9857 East coast or 206-660-4228 West coast.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements (within the meaning of Section 27a of the Securities Act of 1933 and Section 21e of the Securities Exchange Act of 1934) regarding us and our business, financial condition, results of operations and prospects. Forward-looking statements in this press release reflect the good faith judgment of our management and are based on facts and factors currently known to us. Forward-looking statements are subject to risks and uncertainties, and actual results and outcomes may differ materially from the results and outcomes discussed in the forward-looking statements as a result of either the matters set forth or incorporated in this press release generally or certain economic and business factors, some of which may be unknown to and/or beyond the control of Visualant, Inc.. Specifically, we are exposed to various risks related to our revenue projections, our need for additional financing to support our technology development, acquiring or investing in new businesses and ongoing operations, the sale of a significant number of our shares of common stock could depress the price of our common stock, the market price of our common stock may be volatile, and we may incur losses in the future. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. We do not undertake, and we expressly disclaim, any obligation to revise or update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of the press release.

Contact:

Visualant, Inc.: Lynn Felsinger 206 903 1351 This email address is being protected from spambots. You need JavaScript enabled to view it.

Investor Relations Paul DeRiso Core Consulting Group 925-465-6088 This email address is being protected from spambots. You need JavaScript enabled to view it.

or

Javelin LLC Peter Purdy, 206-660-4228 This email address is being protected from spambots. You need JavaScript enabled to view it.

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