New York, New York - August 14, 2012 (Investorideas.com newswire) Beverage stocks research: Investorideas.com, an investor research portal specializing in sector research including beverage and nutrition stocks releases recent CFA commentary on DC Brands International Inc. (OTC: HRDN).

Patrick J. Murphy of Murphy Analytics LLC, a provider of sponsored research coverage on smallcap stocks , discusses the market opportunity moving forward .

 

"With a broad portfolio of dry supplements and the Company's patented and licensed flip top cap compartment used in the functional beverage product line, HRDN has a product lineup that gives the company the opportunity to drive sales in its target retail, online and international markets. "

Report:

Select Stock Trading Data

Recent Stock Price:

$0.0040

Shares Outstanding:

    

485 million

Float

    

3.3 million

Recent Market Cap:

    

$1.94 million

52 Week Range:

    

$0.004 - $0.90

Exchange:

    

OTCBB

Ticker:

    

HRDN

URL:

    

http://www.hardnutrition.com

Data sourced from Yahoo! Finance; otcbb.com; Company filings

DC Brands International, a publicly traded company under the ticker symbol HRDN, presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

H.A.R.D. Nutrition products are designed with the concept that increasing healthiness begins with sticking to a diet, increasing exercise and adding supplements to work with the person's diet and exercise regimen. Marketing for this product lineup captures this triangular approach to health and wellness in the Company's trademarked saying: "Life Won't Change Until You Change Your Life."™ Products are developed based on the Company's philosophy that cleaning the body and getting rid of toxins is the only way to get optimal results from the body, diet, training and supplements. HRDN has developed these products with the help of over 100 athletes combined with the most modern testing equipment available. HRDN products are categorized as follows:

    Dry Supplements

    Functional Beverages

    Online Sales

    International Sales

Dry supplements are designed to address performance, energy, recovery, strength, therapeutic needs, cleansing, weight loss, and wellness. These dry supplements serve as the foundation for the other three product categories. HRDN's functional beverage products utilize the supplements in dry form by placing them in a container built into each lid. Additionally, the Company has developed a unique, lightly flavored water which was formulated to act as a catalyst for the enclosed supplements, creating a functional system designed to provide the body with all the nutrients needed to deliver the desired results. Functional beverages products include:

    Cleanz+: designed to help with the cleaning of the colon, kidneys and liver, plus improves digestive health and immune function.

    Fix It: designed to helps reduce inflammation, ease tendonitis and break down mineral deposits that cause pain in the joints as well as keeping the tendons supple.

    Health+: designed to provide everything a body needs throughout the day to stay on track and be productive.

    Fat Fighter: a powerful blend of ingredients designed to help suppress appetite and reduce sugar cravings.

    Feel Better: a proprietary blend of vitamins, minerals and herbs designed to replace what strenuous exercise takes out of the body.

    Whacked Energy: formulated to lift a person up and keep them going without the sugar crash of traditional energy drinks.

    Think!: a proprietary blend of vitamins, minerals and other ingredients designed to recharge the brain and body.

    WIN!: formulated to increase endurance and stamina throughout the entire workout.

 

In a June 2012 presentation,(iv) Vitamin Shoppe echoed the optimism for the general market opportunity while citing an NBJ estimate that e-commerce for VMHS will grow at a compound annual growth rate of 16.2% from 2003 to 2015, when online sales are expected to reach $34 billion. Addressing the fragmented nature of the market, VSI cites the NBJ estimate that market leaders Whole Foods, GNC, Vitamin Shoppe and Vitamin World together hold a market share of approximately 11.3%.

Patrick Murphy Disclaimer:

Readers are advised that the above article is solely for information purposes and should not to be construed as an offer to sell or the solicitation of an offer to buy any security. The views expressed herein are based upon the author's analysis of the issuer's public disclosures, and assumes both their accuracy and completeness. The opinions and statements included herein are based on sources (including the companies discussed and public sources) believed to be reliable and in good faith, but no representation or warranty, express or implied, is made as to their accuracy, completeness or correctness. The author has not independently verified the information contained herein. This information is not intended to be used as the sole basis of any investment decisions, nor should it be construed as advice designed to meet the investment needs of any particular investor. You should review a complete information package on all companies, which should include, but not be limited to, the Company's annual report, quarterly reports, press releases and all regulatory filings. The foregoing discussion contains statements which are based on current expectations, estimates and projections, and differences from such expectations, estimates and projections can be expected. The author, Patrick Murphy, was compensated $510 by InvestorIdeas.com for writing this article. Murphy does not own shares of any of the companies mentioned in this article. Mr. Murphy's research firm, Murphy Analytics, may be engaged for the provision of a research report on the Company in the future.

i http://phx.corporate-ir.net/phoenix.zhtml?c=88669&p=irol-presentations

ii http://newhope360.com/nutrition-business-journal

iii http://newhope360.com/us-functional-food-and-beverage-sales-growth-2000-2013e-0

iv http://www.vitaminshoppe.com/content/en/support/help/investors.jsp

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Disclosure: Investorideas.com and its SMS partner Running Bull OTC have been compensated by HRDN for one month of news, email and sms: twenty five thousand  

BC Residents and Investor Disclaimer: Effective September 15 2008 - all BC investors should review all OTC and Pink sheet listed companies for adherence in new disclosure filings and filing appropriate documents with Sedar. Read for more info: http://www.bcsc.bc.ca/release.aspx?id=6894

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