The Competition Heats Up in Mobile Search and Advertising

 

May 18th 2010 – (Investorideas.com newswire) Investorideas.com, an investor research portal that covers multiple sectors including technology, showcases technology and new mobile search apps including voice and image search, within publicly traded stocks in the Mobile Search market.

 

The mobile search market is on the rise globally and the race is on for companies to provide innovative solutions for mobile customers and grab resulting ad revenues from search.

 

 Investorideas.com highlights recent developments from Apple Inc. (NASDAQ: AAPL), Google, Inc. (NASDAQ: GOOG), Microsoft Corporation (NASDAQ: MSFT), MobileBits (OTCBB: MBIT) and Yahoo! Inc. (NASDAQ:YHOO) in the mobile search market:

 

The competition heats up in the mobile search space as Google, Inc. (NASDAQ: GOOG) upgrades Image Search for Android smartphones and iPhone and Apple Inc. (NASDAQ: AAPL) and Google enter the market with voice search apps for mobile. 

 

Recent headlines that Apple Inc. (NASDAQ: AAPL) entered the Mobile Search market with an iPhone semantic search app through its quiet acquisition of startup Siri.com for an estimated $200 Million, shook the industry. 

According to an article at Electronista.com, “the deal gives Apple the creator of an iPhone personal assistant app that can automatically handle common tasks through searches, such as hailing a cab or buying tickets for a movie at a nearby theater. Apple hasn't publicly confirmed the deal outside of the FTC or mentioned its terms.”

http://www.electronista.com/articles/10/04/28/apple.hints.at.integrating.search.with.siri.buy/

 

A new publicly traded company, MobileBits (OTCBB: MBIT), has entered the competitive landscape with its product claiming more precise answers and advertisement connections as a result of its semantic approach to search, which includes a natural language interface. The Company also plans to add a voice option as well. MobileBits (www.mobilebits.com) is a global technology company that provides answers and highly targeted advertisements through its MobileBits™ answer engine, available on mobile phones through the Company's web and smartphone applications.  The company leverages over $100 million in semantic search technology developed over 20 years.

 

When asked how MobileBits plans to capture market share for mobile search and build ad revenue partners, Walter Kostiuk, Chief Executive Officer and Chairman of the Board reported,

 

“The opportunity to provide mobile search is growing rapidly as more and more people access web content from un-tethered devices including smartphones, cell phones, iPod touches, etc. The industry will remain fragmented as new devices enter the marketplace from HP, Apple, Nokia, BlackBerry, HTC and others for some years as the large tech companies battle over device and OS control. We have not seen the adoption of existing keyword search engine technologies on mobile phones, even with the strength of the brands they command. The fact remains that people just don’t surf the web on their phone the same way they do on a PC, leading to smarter approaches and innovations in web search for mobile ”, said Walter Kostiuk CEO MobileBits.

 

“In the end people will use technologies and apps that provide immediacy and relevance to their interests. Advertisers will invest in those who can provide this search experience while providing a unique connection to their product and/or services,” Kostiuk further states.

Google (Nasdaq: GOOG) launched a new look and feel for mobile search on May 5th. Google mobile app followers can track what’s news at the Mobile Blog at http://googlemobile.blogspot.com/, with recent news on Goggles, Image Search for Android and iPhone, site maps for mobile and more. According to technology watchers in the space, there is room for improvement in mobile search, even from Search leader, Google. A report from Mobile Marketing Watch notes,“ The changes reflect the options now available from Google on the traditional Web, which has been in the works for a while now- mainly menus to help refine searches or search just images, products, music and so on.  It’s a welcomed improvement for the still somewhat cumbersome search experience on mobile devices.  Google also noted that in the weeks to come, the company will be supporting more devices and locales, as well as expanding the number of options available.” http://www.mobilemarketingwatch.com/category/mobile-search/

 

Yahoo!’s (Nasdaq:YHOO) first quarter news released in April reported Yahoo! is now powering the mobile Internet search experience and sponsored search advertising on Telefonica's emocion portal. Yahoo! also introduced a trio of new, innovative apps; Yahoo! Search and Sketch a Search for the iPhone, and Yahoo! Entertainment for the iPad.

 

Microsoft Corporation (Nasdaq: MSFT) is also in the mobile search game with the MSN Mobile homepage and Bing compatibility with Apple iPhones and Google Android smartphones. Microsoft acquired natural language startup Powerset for over $100M according to Venturebeat.com: http://social.venturebeat.com/2008/06/26/microsoft-to-buy-semantic-search-engine-powerset-for-100m-plus/

Recently Microsoft launched a voice-powered mobile navigation app powered by Tellme.

 

As the mobile market grows in countries like Russia and China, investors can expect the search and advertising competition to grow hand in hand, with more acquisitions to follow similar to Apple’s Siri.com purchase and Google’s $750 million dollar purchase of mobile ad company, AdMob, in November of last year. Investors will have to stay on top of changing trends and technology to find the leaders in the fast paced race for mobile search and advertising. 

 

For interested investors, Investorideas.com features a growing directory of Mobile Search Stocks including: Copernic Inc. (Nasdaq: CNIC), GetFugu, Inc. (OTCBB: GFGU), Google, Inc. (Nasdaq: GOOG), Microsoft Corporation (Nasdaq: MSFT), MobileBits (OTCBB: MBIT), Multiplied Media Corporation (TSX: MMC.V), Opera Software ASA (Norway: OPERA.OL) TeleCommunication Systems, Inc. (NGM: TSYS) and Yahoo! Inc. (Nasdaq:YHOO)

 

Visit: http://www.investorideas.com/TSS/stock_list.asp#Mobile-Search.

 

Learn more about Showcase Mobile Search Stock at Investorideas.com - MobileBits Corporation (OTCBB: MBIT)

Profile Page http://www.investorideas.com/CO/MBIT/ or at the company website http://www.mobilebits.com/.

 

Follow MobileBits on Twitter.com: http://twitter.com/MobileBitsCorp

 

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