GULF BREEZE, FL—June 20, 2013— AppRiver, the cloud-based email and Web security specialist, has launched its UK sales partner program with the promise of partner care plus healthy sales margins as standard. The cloud-based email and web security specialist has enjoyed rapid growth since opening its EMEA headquarters in Switzerland last year.

The launch of the UK partner program follows on from the key appointments of Ross Baker (formerly of Websense) and Jim Tyer (from Spamina) to its EMEA channel director roles. Baker and Tyer will focus upon business development and growth of the AppRiver channel in the UK and other European countries.

 With an established EMEA headquarters in Lupfig, Switzerland and world-class data centres in the UK, Norway, Zurich and Hong Kong, AppRiver is well placed to service the EMEA market. Working in close partnership with green.ch, AppRiver selected Switzerland as it is considered to be one of the best data centre locations in the world, with top class infrastructure, high quality standards, increased levels of legal security, economic, social and geographic stability plus comprehensive levels of data protection.

 Ross Baker, EMEA Channel Director of AppRiver, says that AppRiver’s sales strategy is 100-percent channel commitment, “Ever since AppRiver was founded back in 2002, the company’s mantra has been about offering security as a service - rather than the software box-shifting that some elements of the SME sales channel believe it to be,” he says.

 “Yes, SME sales are about healthy margins, but that doesn’t mean you need to sacrifice reseller and end client support levels in the process. AppRiver believes that the SME segment of the market – for which our security solutions were specifically developed – is largely untapped in terms of service and profitability,” he explains.

 The AppRiver EMEA Channel Director says that, because the company’s security offerings of powerful email and web security solutions tap the power of the cloud, this makes for economies of scale that few SMEs current enjoy with their security facilities.

 “And by harnessing the flexibility and cost-effectiveness of the cloud, AppRiver is able to offer its sales partners with a range of best-in-class services that are affordable for businesses of all sizes. Put simply, this translates to sales and support staff who have the time to listen to what sales partners – and their clients – are looking for, and recognising the value of the close relationships that resellers have forged with their clients,” he says.

 AppRiver Phenomenal Care™ – 24x7

 AppRiver’s service offering – coupled with a corporate strategy of offering phenomenal reseller care in the shape of high-touch customer service available 24 hours a day, every day – means that sales partners can offer a range of security services that require minimal end user support with the advantage of an ongoing revenue stream.

 AppRiver is the IT security channel’s hidden gem. With more than 180 employees and data centre resources worldwide, the company services the needs of more than 45,000 corporate customers and eight million mailboxes around the globe.

 “This is where economies of scale really start to kick in – and why we are able to marry high levels of margin with equally generous levels of reseller plus end user support,” says Ross.

 “Our highly automated approach to security means that our UK staff – backed up with 24x7 `sun up’ support from our offices worldwide – can offer resellers the kind of support that only enterprise partners have enjoyed to date. True partner care – with global support staff that speak English as their primary language - and healthy margins for the SME reseller have arrived at last,” he adds.

 About AppRiver AppRiver is a Software-as-a-Service (SaaS) provider offering award-winning email and Web security solutions to businesses of all sizes. Understanding the need to protect networks from today's increasingly complex IT threats, AppRiver offers businesses a comprehensive, yet affordable subscription-based solution that incorporates the latest spam and virus protection, email encryption and Web security on the market. In addition, the company provides a complete managed service for Microsoft Exchange, as well as a bundled Office 365 solution. Since its inception, AppRiver has sustained an impressive 93-percent customer retention rate while growing its customer base to more than 45,000 companies and over 8 million mailboxes worldwide. The company maintains a presence in Florida, New York, London, Switzerland and Barcelona, and is led by an Ernst & Young Florida Entrepreneur of the Year award winner.  For more information, please visit www.appriver.com.

Media Contacts:          Dana Holway                          Yvonne Eskenzi/Dulcie McLerie

                                    AppRiver                                Eskenzi PR

850-932-5338                                                   +44 (0)207 1 832 832

This email address is being protected from spambots. You need JavaScript enabled to view it.          This email address is being protected from spambots. You need JavaScript enabled to view it.