Trovus, the award-winning specialist customer intelligence business has been engaged by leading law firm Addleshaw Goddard to help with its key sector and client growth strategies. The two businesses are collaborating to drive effective business development and marketing activity through the smart use of business intelligence and marketinsight.

14 November 2011 - London, UK - Trovus, the award-winning and leading provider in specialist customer intelligence services, has announced a contract with leading UK-based law firm Addleshaw Goddard.  Trovus were specifically selected to provide strategic support for its Business Development team as part of its ongoing drive to improve client engagement, sector and new business strategies. 

In addition to Trovus' software solutions, its consultancy services will be vital in helping Addleshaw Goddard understand client, prospect and market behaviours to inform Business Development (BD) and marketing decision making and resourcing. Addleshaw Goddard will work closely with Trovus to target small numbers of businesses in specific sectors to identify business opportunities and begin to build better long term relationships. Based on behavioural intelligence, targeted campaigns involving a number of tactics, channels and technologies will then be developed to engage with clients and prospects alike. “It’s early days yet,” according to Lance Sapsford, Addleshaw Goddard’s Business Development Director, “but Trovus has given us confidence about how we can use our website and the online space more generally for pro-active marketing and business development and do so in a way that captures and anticipates client needs with a degree of certainty that was previously unobtainable"  “Effective gathering, interpretation, trending and analysis of web intelligence are critical to our positioning in the market and our communications about our business. Better understanding market and client behaviours, interests and future needs means we can prioritise and allocate marketing and business development resources much more effectively.”  Sapsford added. Trovus’s Caspar Craven, Co-founder and Director of Trovus, said: “Addleshaw Goddard has an enlightened vision of how legal firms can gain competitive advantage through a cutting-edge business development strategy centred on the effective gathering, interpretation and analysis of web intelligence. “Embarking on this innovative strategy with the firm is a challenge that Trovus relishes. The Addleshaw Goddard contract is testament to the importance of our consulting capabilities as well as our customer intelligence tools,” he concluded.   - ends - About Addleshaw Goddard Addleshaw Goddard is one of the UK's leading law firms providing a full range of commercial legal services through offices in London, Leeds and Manchester. It is committed to delivering technical excellence for its clients which include many FTSE 100s, private companies, public sector organisations and high net worth individuals. Addleshaw Goddard is ranked 7th in the UK by number of FTSE100 clients and is has been listed in The Times 'Top 50 best places to work for women' four times in a row.   About Trovus Trovus is an award winning customer intelligence consultancy working only with innovative marketing and business development teams of ambitious B2B brands, such as ING, Eversheds, Climate Change Capital and Ashridge Business School.  Trovus reveals, integrates, analyses and advises on unique customer intelligence, unlike traditional marketing intelligence processes which focus on only known data. Trovus customer intelligence solutions build on the 3 core pillars of:

• Understanding the intricacies of linking unrelated data sets;
• Intelligently applying appropriate technologies to simply reveal the hidden customer intelligence;
• All supported with experienced advisory services to ensure the maximum value is unlocked.

Trovus’s awards include Winner of the 2011 Hot Companies Award by Network Products Guide. A privately held company, Trovus is based in, London, UK. For more information, see

is a trading name of White Label Intelligence Limited. The company was founded in 2006; Trovus was launched in 2008.   Trovus Press Office Susan Morgan Tel: +44 (0)118 946 3177 Mob: +44 (0)7710 246248 Email:

  Caspar Craven, Co-Founder and Director, White Label Intelligence Limited Tel: + 44 (0)845 450 6864 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.