Superior Plus Announces October 2011 Cash Dividend and Upcoming Events

October 2011 Cash Dividend - $0.10 per share

Superior Plus Corp. (Toronto:SPB.TO) ("Superior") today announced its cash dividend for the month of October 2011 of $0.10 per share payable on November 15, 2011. The record date is October 31, 2011 and the ex-dividend date will be October 27, 2011. Superior's annualized cash dividend rate is currently $1.20 per share. This dividend is an eligible dividend for Canadian income tax purposes.

Upcoming Release of 2011 Third Quarter Results and Conference Call

Superior expects to release its 2011 third quarter results on Wednesday, November 2, 2011. A conference call and webcast for investors, analysts, brokers and media representatives to discuss the 2011 third quarter results is scheduled for 8:30 a.m. MST on Thursday, November 3, 2011. To participate in the call, dial: 1- 877-240-9772. An archived recording of the call will be available for replay until midnight, November 10, 2011. To access the recording, dial: 1-800-408-3053 and enter the pass code 7585178 followed by the # key. Internet users can listen to the call live, or as an archived call, on Superior's website at www.superiorplus.com under the webcasts section.

Upcoming Superior Plus 2011 Annual Investor Day

Superior is pleased to announce its upcoming Annual Investor Day on Friday, November 18, 2011 at the King Edward Hotel in Toronto. A detailed update on Superior's current operations, short and long-term growth opportunities and financial position will be presented. Members of the professional investment community are invited to attend. Future details of the annual event will be found on Superior's website at www.superiorplus.com.

About the Corporation

Superior consists of three primary operating businesses: Energy Services includes the distribution of propane and distillates and related fixed-price energy services; Specialty Chemicals includes the manufacture and sale of specialty chemicals; and Construction Products Distribution includes the distribution of specialty construction products.

Forward Looking Information

Certain information included in this Press Release is forward-looking, within the meaning of applicable Canadian securities laws. Much of this information can be identified by looking for words such as "believe", "expects", "expected", "will", "intends", "projects", "anticipates", "estimates", "continues" or similar words. Forward-looking information in this Press Release includes but is not limited to, assumptions concerning the future payment of dividends. Superior believes the expectations reflected in such forward-looking information are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon.

Forward-looking information is not a guarantee of future performance and involves a number of risks and uncertainties some of which are described herein. Such forward-looking information necessarily involves known and unknown risks and uncertainties, which may cause Superior's actual results to differ materially from any projections of future results expressed or implied by such forward-looking information. These risks and uncertainties include but are not limited to the inability of Superior to meet the liquidity tests set forth in the Canada Business Corporations Act with respect to the payment of dividends and future changes to applicable tax laws and the other risks identified in the Corporation's 2010 Annual Information Form under the heading "Risk Factors", which is available on the SEDAR website (www.sedar.com). Any forward-looking information is made as of the date hereof and, except as required by law, Superior does not undertake any obligation to publicly update or revise such information to reflect new information, subsequent or otherwise.

Contacts

Wayne Bingham
Superior Plus Corp.
Executive Vice-President and Chief Financial Officer
(403) 218-2951 or Toll Free: 1-866-490-PLUS (7587)
(403) 218-2973 (FAX)
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Jay Bachman
Superior Plus Corp.
Vice-President, Investor Relations and Treasurer
(403) 218-2957 or Toll Free: 1-866-490-PLUS (7587)
(403) 218-2973 (FAX)
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www.superiorplus.com