Combining content management and translation management into a single solution allows organizations to go global faster

MAIDENHEAD, U.K., and WAKEFIELD, Mass. – November 14, 2016– SDL (LSE:SDL) today announced two solutions for managing the complete global content lifecycle from creation through translation and delivery. The two revolutionary offerings, SDL Global Digital Experience Solution™ and SDL Global Knowledge Delivery Solution™, combine best-in-class content management and translation management technology. By adopting a single solution, organizations can automatically trigger translation processes, monitor progress, review and publish new content.

With rapid global expansion, today’s companies need optimized processes for creating, managing and localizing content. According to a brand new report commissioned by SDL and Forrester Consulting, 92 percent of companies face challenges as they translate content into different languages and only 29 percent integrate their content management system with a translation management system or language service provider, resulting in sub-par, manual processes. SDL’s new, integrated solutions address these issues and deliver greater efficiency, brand consistency and content quality.

“Content and language are at the heart of customer communication,” said Jasper van de Luijtgaarden, CEO of Building Blocks, part of Dept, an international network of leading, digital agencies. “For our customers, it’s imperative that technology helps them navigate the complexity of managing content and translation processes to reach global audiences and deliver locally relevant experiences. SDL’s approach makes this possible for them, supporting their global growth.”

“After numerous discussions with customers, we realized we have a unique opportunity to help companies go global faster,” said Adolfo Hernandez, CEO, SDL. “By providing a single solution that brings together content management and language management in the cloud, we are able to streamline the content creation-to-delivery lifecycle. With these solutions, marketing and documentation teams can focus more of their time creating content because translation and global distribution are just one click away.”

SDL Global Digital Experience Solution™ provides the following web content management and translation management capabilities:

• Create consistent global digital experiences for your brand
• Give web editors full control of what content is displayed across all channels and devices
• Manage and automate translation and review processes in the context of a web page with advanced translation job control, translation review and translation preview
• Apply personalization and targeting to create relevant, personal connections
• Use BluePrinting®, a content dependency model that lets you reuse, adapt, synchronize and localize content

The solution includes a package of two million translated words using advanced machine translation plus a package of human translated words equivalent to eight average local country websites.

As a result, SDL Global Digital Experience Solution™ provides unparalleled process efficiencies and more effective customer communication on a global scale. It speeds up time-to-market for time-critical content and ensures ongoing content quality and consistency.

SDL Global Knowledge Delivery Solution™ provides the following technical content management and translation management capabilities:

Easy what-you-see-is-what-you-get (WYSIWYG) authoring of DITA-based technical content

• Provide authors with direct access to advanced translation capabilities, using both machine and human translation
• Use baselining and advanced versioning for long-term structural integrity of your publications
• Review content collaboratively between content authors and subject matter experts (SMEs)
• Publish content automatically into any destination format

SDL Global Knowledge Delivery Solution™ includes a package of advanced machine translation and human translated words, similar to SDL Global Digital Experience Solution™.

SDL Global Knowledge Delivery Solution™ radically changes how organizations manage technical content on a global scale. It helps them to deliver quality technical documentation and support content anywhere in the world, in any language, on any device much faster than before and at lower cost.

SDL has a long history of providing innovative solutions for organizations dealing with multilingual content. Approximately 70 percent of translators worldwide use SDL technology for their day-to-day translation work and the world’s largest enterprises rely on SDL for translation technology and services. With 1,172 in-country translators across 38 countries, SDL offers the largest number of on-site, full-time linguists in the industry. The company’s translation experts can reflect the characteristics and nuances of different market segments, trends and the specialized requirements of specific verticals. In addition, SDL has 39 patents for machine translation related technologies. All of this expertise and technology is embedded in the new solutions, ensuring that companies gain access to state-of-the-art translation solutions.

To learn more, please visit: www.sdl.com.