Global online dating service provider removes language barriers by translating user-generated content in real-time

MAIDENHEAD, U.K. & WAKEFIELD, Mass. – July 20, 2016– SDL (LSE: SDL) today announced that Cupid Media is using SDL Machine Translation technology to enable single people across the globe to communicate seamlessly in real-time, regardless of their native language or location.                      

Cupid Media is a rapidly growing online dating network that sees 20,000 new customers each day. The company has helped over 30 million people worldwide look for love across its 36 different dating sites in 100 countries worldwide. With a need to address its growing demand for additional languages, the company turned to SDL to implement its Machine Translation technology.

Cupid Media relies on SDL to translate each user’s unique personal profile and facilitate real-time messaging between users across various languages and dialects. To enable this, the company translates vast amounts of user-generated content, which tends to be prone to spelling and grammatical errors. As this type of content requires sophisticated translation, SDL’s Machine Translation solution has brought a flexible approach to Cupid Media’s language needs by allowing complex translation algorithms to be used for different language pairs depending on content and context. By producing higher-quality results and intercepting any cultural linguistic nuances that could cause misunderstanding or offense, SDL enables Cupid Media to offer a better, more authentic user experience.

“We are responsible for creating a high quality dating product that is fun and easy to use,” says Ben Snart, IT and development director at Cupid Media. “SDL provides a very reliable, cost effective service that we know we can trust. I can’t recall a time when there’s been a technical issue or a problem with availability and there’s never any need for us to contact customer support. It’s just one less headache for us to worry about.”

Since implementing SDL technology, Cupid Media has seen a number of positive results, enabling it to increase the volume of accurate translations, particularly for unstructured user-generated content. Today, 2.5 million active Cupid Media users generate 50 million messages each month.

“Global organizations today must scale to reach their diverse audience, while providing personalized communications at the local level,” said Adolfo Hernandez, CEO, SDL. “Cupid Media’s rapid growth points to the demand for solutions that transcend cultural and linguistic barriers. With SDL’s Machine Translation technology, Cupid Media can meet this demand by offering its services in 22 separate languages with the benefit of scalability and regular improvements, leading to improved quality of output.”

To learn more about how Cupid Media connects their global online network of users, please visit http://www.sdl.com/customers/cupid-media.html.