- Published: 26 April 2016
- Written by Investor Ideas
Convergys (NYSE: CVG) Uses Social Media to Attract Young Hip Workforce for BPO Operations in Bogota
Bogota Colombia, Vancouver BC – April 25, 2016 - Investorideas.com reports on the recent 13th Andean Congress of Contact Centers and Customer Relationship Management (13 Congreso ANDINO) held in Bogota on April 19th to the 21st, 2016 and a snapshot of one of the Bogota-based companies in the sector.
The Andean CC and BPO Congress is a meeting place for the best service companies and suppliers of the latest technology with a view to promoting, representing and protecting their interests. This year’s theme and focus was the integration of technology to the human element of BPO; ‘humalogy’.
Speakers including well-known technology consultant and startup founder of several companies, Scott Klososky, stressed that as robotics and digitalization will improve costs and make the BPO sector more efficient, there is still room for human contact to resolve problems in the process.
The Congress, Invest in Bogota and the companies that opened their offices for tours to show how the sector is thriving in Bogota, all agreed that Bogota has a talent pool of young workers that are a key to the current success and future growth.
Bogota, Colombia is fast becoming a destination for tech companies in need of BPO, KPO and ITO. In fact “the number of companies participating in the sector has more than tripled in the last ten years“, says Felipe Rojas from Invest in Bogota. Bogota is the leader in Colombia for the sector with 63% of BPO and KPO located there. Medellin is second with 22% and overall Bogota accounts for 50% of the employment in the sector.
Companies like Unisys, AIG and Convergys are capitalizing on the young, eager and educated talent pool that awaits opportunity in Bogota.
Convergys has been in Bogota for five years now. Walking into the modern office building, you see a wall of fame showcase waiting to be filled with devoted employees. Several young people were filling out applications as we entered the office for an overview of their operations.
They tell us in the meeting they started with one office and now have two in Bogota, so business is growing. The operations here are leaders in bilingual agents. The Company says there is a pool of bilingual talent and one of the ways they find it and attract it, is with social media like Facebook, with all ads in English.
Having the ad campaign in English is a first level indication of bilingual talent, followed by online tests in the interview process, in-depth interviews and then training for 30-60 days.
Convergys has hired over 900 bilingual employees this year in Bogota. And how do they keep them? Convergys has created a young, hip and fun working place that includes a rooftop terrace looking over the city to have lunch, ‘So You Think You Have Talent’ contests with great prizes and also rewards employees with incentives to refer other recruits, with prizes ranging from sunglasses right up to a motorcycle.
The takeaway from the Congress and the meetings is that Bogota is on the radar for tech companies looking for dedicated, young support staff that not only do the job well - but are happy doing it.
D. Van Zant for Investorideas.com
Read the release in full and view images at http://www.investorideas.com/news/2016/main/04251.asp
About Convergys (NYSE: CVG)
Convergys delivers consistent, quality customer experiences in 58 languages and from more than 150 locations around the globe. We partner with our clients to improve customer loyalty, reduce costs, and generate revenue through an extensive portfolio of capabilities, including customer care, analytics, technical support, collections, home agent, and end-to-end selling. We are committed to delighting our clients and their customers, delivering value to our shareholders, and creating opportunities for our talented, caring employees, 130,000-strong in 31 countries around the world. Visit www.convergys.com to learn more about us.
About Invest in Bogota: http://en.investinbogota.org/
Invest in Bogota is the investment promotion agency for Bogota, a public-private partnership between the Bogota Chamber of Commerce and the City Government.
In 2009 we were ranked by the World Bank as the best investment agency of a developing country. Our mission is to support investors who are exploring opportunities in Bogota.
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