American Medical Response Awards Digital Ally the Largest Commercial Order in its History

Three-Year Deployment Plan includes 6,500 DVM-250 in-car event recorder systems and three years of FleetVu Manager cloud storage services

LENEXA, KS--(Jan 30, 2017) - Digital Ally, Inc. (NASDAQ: DGLY) ("Digital or the "Company"), which develops, manufactures and markets advanced video surveillance products for law enforcement, homeland security and commercial applications, today announced its largest commercial order ever received for the sale and installation of DVM-250 event recorder video systems to American Medical Response ("AMR") and ongoing FleetVu Manager cloud storage services. AMR's initial order for deployment during 2017 includes approximately 1,550 three-camera DVM-250 systems, installation and cloud storage services, representing 2017 revenues approximating $2 million. Shipments will begin immediately.

AMR is one of the largest providers of emergency medical transportation and other industry services in the United States. The initial order involves fleet vehicles for emergency medical transportation. AMR plans to deploy DVM-250 event recorders and in its full fleet of 6,500-plus vehicles during 2018 and 2019, which would increase the potential total contract value to over $8.3 million during the three-year deployment period.

"We are pleased to see continued growth in Digital Ally's commercial fleet solutions at the start of 2017 and are proud to be selected by AMR for this important full-fleet deployment," said Stan Ross, Chief Executive Officer of Digital Ally, Inc. "We have begun to see the Company's service revenue strategy come to fruition as we secure commercial contracts for the DVM-250 systems, as well as for our FleetVu Manager cloud services that provide a recurring revenue stream," explained Ross. "This order demonstrates the importance of our solution to commercial fleets generally and more specifically to emergency medical/ambulance transportation services. Our system provides fleet managers audio/video equipment to easily monitor driver behavior and mitigate liabilities during patient transportation," Ross continued. "In addition to our standard top of the line DVM-250 event recorder systems, AMR will use sensor monitoring to generate a recording when the vehicle's back doors open and close. In some instances, AMR also took advantage of various innovative product upgrades, such as a fourth camera angle, audible driver feedback and asset tracking. Our product's versatility and the ability to offer features such as these are among the reasons more vehicle fleets are choosing Digital Ally as their audio/video provider," Ross concluded.

FleetVu Manager adds powerful real-time asset tracking, automated alerts and telematics capabilities for our customers. Software options include live asset tracking and mapping, posted speed violations and customizable real-time alerts such as idle time, collisions, geo fences and speeding. FleetVu Cloud enables agency managers to easily monitor their fleet of vehicles and driver performance. Users can store and manage video, update firmware and wireless configurations while using features such as mapping, reporting and creating driver score cards. FleetVu mobile allows drivers to perform pre- and post-inspections of the vehicle. It instantly sends alerts via SMS or email to fleet managers if there is a breakdown, maintenance request or any issue with that vehicle. As a result, the system may be instrumental in reducing accidents, fraud and litigation risks.

About Digital Ally, Inc.

Digital Ally, Inc. develops, manufactures and markets advanced technology products for law enforcement, homeland security and commercial applications. The Company's primary focus is digital video imaging and storage. The Company is headquartered in Lenexa, Kansas, and its shares are traded on The Nasdaq Capital Market under the symbol "DGLY." For additional news and information please visit www.digitalallyinc.com or follow us on Twitter @digitalallyinc and Facebook www.facebook.com/DigitalAllyInc

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This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: whether AMR will fully implement its three-year plan to equip its vehicles with the Company's DVM-250 products and utilize related services; whether a growing number of commercial customers will choose the Company as their provider; competition from larger, more established companies with far greater economic and human resources; the effect of changing economic conditions; and changes in government regulations and similar matters. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company's disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in its annual report on Form 10-K for the year ended December 31, 2015 and quarterly report on Form 10-Q for the three and nine months ended September 30, 2016, as filed with the Securities and Exchange Commission.

For Additional Information, Please Contact:

Stanton E. Ross

CEO

(913) 814-7774

Thomas J. Heckman

CFO

(913) 814-7774