By Shonn Campbell of Trading Life

  “You will never win the battle if you are having a heart experience in a head fight. What you feel has nothing to do with what you know”
  “I never let emotion come into a business deal”

Those quotes are from Bishop T.D. Jakes and have been instrumental in helping shape my perspective on how trading works. Its profound. Business deals are not emotional. It’s is simply a spreadsheet. Does the business make money? Can it continue to make money with some relative conviction? That is by far the only two things that matter in business. And yet so many times I myself and other traders I believe approach this profession from exactly the opposite perspective.

So why do we bring emotion into it?

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